Emre Erşahin

Founder & CEO @Tapu.com

Strategy and Product growthStrategic MarketingBrand StrategyTeam LeadershipBusiness OwnerExpansion✨ Business OwnerBrand ManagementGrowth MarketingGlobal expansionCollaboration and PartnershipsCommunications and MediaDigital MarketingTurkey🔥 Startup Founder💸 Marketing💼 C-level Executive👍 Sales & BizDevBusiness Development ManagerHead of GrowthMarketing DirectorCMOFounderCBDO

I am the Founder and CEO of Tapu.com, the pioneering online transactional real estate platform in the Turkish market, and now, the co-founder of Token Co., a consultancy revolutionizing transactional and fractional marketplaces. With over 25 years in consumer internet, e-commerce, startups, classifieds, search engines, and mobile services, I have held C-level roles across various sectors, driving innovation and growth. At Tapu.com, our mission is to simplify real estate transactions, enhancing transparency and security for sellers and buyers alike. Since 2015, Tapu.com has successfully completed 7,500 transactions across 80 cities, attracting significant investment. Expanding beyond Tapu.com, Token Co. is the culmination of my interest in property tokenization and the blockchain’s potential to transform real estate investments. Token Co. offers expertise in creating transactional and fractional ownership models, aiming to democratize access to real estate and high-value assets, in compliance with emerging digital economies and regulations.

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Network Power<100 people

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Startup Founder

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C-level Executive

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Turkey

Work Background

Token Co.Co-Founder

Feb. 2024Istanbul, TurkeyLeveraging extensive insights from thousands of online transactions, Token Co. stands at the forefront of revolutionizing transactional marketplaces. Our expertise in transforming business processes, marketing, and operations extends to guiding companies towards transactional and fractional models, essential for web3 applications. Token Co. offers tailored strategies for e-commerce giants and online classifieds to transition to transactional revenue models and adopt fractional ownership approaches. Our commitment to actionable, innovative solutions, rooted in deep market understanding, positions Token Co. as a pivotal partner in the digital and web3 marketplace evolution.

Tapu.comFounder & CEO

Feb. 2015Istanbul, TurkeyTapu.com is the first online transactional real estate platform for the Turkish market, bringing many sellers like financial institutions, companies, and individuals together with qualified buyers. Tapu.com has launched an easy-to-use platform that leverages the competitive bidding process on verified properties with a mission to make transactions easier and more transparent; it eventually completed almost 7.000 transactions nationwide in 80 cities of the country.

Earlybird Venture CapitalEntrepreneur in Residence

Jun. 2014 - Dec. 2014Istanbul, Turkey- Evaluated many business opportunities based on consumer internet, auto & real estate vertical experiences. - Eventually, I decided to establish Tapu.com with the most experienced team for the job and the most prestigious investors at the time.

YandexChief Product & Business Development Officer

Jul. 2013 - Apr. 2014Istanbul, Turkey- Launched Yandex Navigator as the first free traffic navigation app and reached 4m downloads in under a month. - Member of the team that achieved ~8% search engine market share against Google. - Completed various traffic acquisition and distribution partnership agreements

sahibinden.comChief Real Estate Business Officer & CMO

Jan. 2013 - Jun. 2013Istanbul, Turkey- Concentrated on the real estate vertical after spinning off responsibilities for the auto vertical, and second-hand marketplace. - Launched new homes category & business - Worked on first map search interfaces.

sahibinden.comChief Marketing Officer

Mar. 2011 - Jan. 2013Istanbul, Turkey- Combined marketing & product management responsibilities. - Assumed all marketing responsibilities (online & offline), brand management, and managing a team of 25. - Helped grow monthly traffic 3X, and annual revenue 5x, mainly by mastering SEO and exploring the country's 6 billion monthly search engine queries. - Launched a mobile app for the first time reaching 6m downloads.

sahibinden.comDirector, Product & Business Development

Apr. 2010 - Mar. 2011Istanbul, Turkey- Founded product management and its first team inside the company. - Completed various business development opportunities, including MVNO.

TurkcellHead of Content Services

Jul. 2008 - Apr. 2010Istanbul, Turkey- Transformed existing VAS businesses to incorporate 3G capabilities managing a team of 10. - Designed and managed all kinds of "content-based" value-added services with P&L responsibility. - Total annual revenue of the services under management circa. $50m

TargetYouthCo-Founder & Managing Partner

Nov. 2002 - Feb. 2008Istanbul, TurkeyTargetYouth proactively tracked actionable youth insight and implemented result-oriented, youth-driven marketing programs for some of the local blue chip clients such as leading banks in Turkey namely Akbank and Garanti Bank, the market leading GSM operator Turkcell, and The Coca-Cola Company in Turkey.

The Coca-Cola CompanyTurkey & Eurasia Division Advertising Manager

Mar. 1999 - Mar. 2001Istanbul, Turkey- Responsible for creating all the marketing communication content. - Managed a creative budget of $7.8m among seven creative ad agencies. - Helped make Fanta the 2nd CSD brand in terms of market share after Coke.

ALICE BBDOAccount Planning & Management

Sep. 1996 - Feb. 1999Istanbul, Turkey- Started as the youngest member of the new business team that won 31 out of 33 business pitches. - Helped design marketing communications campaigns as well as brand positioning based on conducted market research - Various account planning and management roles in FMCG and household appliances brands. - Won the Marketing Effectiveness Award in 1997

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