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Work Background
RutabagaFounder & CEO
Mar. 2023San Diego Metropolitan AreaRutabaga™ empowers your company to leverage insights-driven innovation, following the throughline from research, to insights, to outcomes. Adopting Rutabaga reduces the risk of investing precious time and resources in ideas that do not have a market fit.
ServiceNowHead of Insights for NowX and ERP
Dec. 2021 - Mar. 2023
Iron MountainHead of Global Innovation
Aug. 2020 - Nov. 2021As Head of Global Innovation, I am making significant contributions across the Iron Mountain organization through the development, execution, and sustainment of innovative and transformational initiatives. These contributions come in the form of surfacing and scaling next-generation ideas, helping existing BUs innovate/grow their portfolio, and infusing a culture of innovation and life-long learning across the entire enterprise. New initiatives include exploration in healthcare, energy, and Fintech. I designed and built the philosophy, approaches. Teams under Global Innovation include Design Research, Business Design, UX Design, and GTM.
Pinpoint.Board Advisor
Mar. 2018 - Apr. 2023San Diego, California, United States
SalesforceGlobal Director, Human-Centered Innovation Product and Services Strategy
Mar. 2018 - Aug. 2020Built the design research & service design teams (identified and recruited talent, developed methodology & philosophy, socialized to build critical mass within the org). Designed culture change and change management principles to consider Jobs to be Done when designing & delivering services. Created a system to aggregate insights from front-line employees to better understand the prevailing sentiment. Developed POV and thought leadership for Human-Centered Innovation and Customer Experience Transformation Strategy, incorporating Design Thinking, Lean Startup, and Jobs to be Done philosophies for a 5,500+ person customer success & consulting group serving the Fortune 100.
SalesforceDirector of Experimentation in Innovation Transformation Center
Mar. 2017 - Mar. 2018Portland, Oregon AreaBuilt the methodology and ran the Experimentation team within the Innovation and Transformation Center. I trained and mentored my group to successfully deploy innovation and experimentation labs at companies like Coke, Thompson Reuters, Nike, Telstra, Amazon, and others. Interviewed innovation leaders from companies like Nike, Roche, Jaguar/Land Rover, Cisco, and others to identify why innovation efforts fail and why they succeed. I created a framework and guide for developing successful innovation programs.
The Art InstituteFaculty Instructor
Jan. 2010 - Jan. 2012Developed and delivered curricula for classes in Design Research, and UX Design.
Portland State UniversityUser Experience Design Instructor
Jan. 2009 - Jan. 2010Portland, Oregon AreaDeveloped and delivered curricula for classes in Design Research, and UX Design.
Pinpoint.Head of Design Strategy & Founder
Jan. 2002 - Mar. 2017Portland, Oregon AreaRan a successful team of Design Researchers, UX Designers, and Design Strategists to serve primarily enterprise companies. Pioneered a Journey Mapping approach, building capability, and delivering results for fortune 500 companies. Developed a Brand Trust Framework that dozens of companies use to improve their relationships with customers and employees. Designed approach, point of view, and methodology for design research that generated new actionable insights for employee, partner and customer offerings.
White HorseChief Technology Officer
Jan. 1998 - Jan. 2002Portland, Oregon AreaInteractive advertising company with a national footprint. I helped lead the organization through an acquisition. Oversaw UX, front-end development, server-side development, and IT. I grew the team from 7 to 45 during my tenure. The group evolved from an experiment to the most significant revenue center for the organization.
Zoot EnterprisesJava Developer
Jan. 1997 - Jan. 1998Bozeman, MT
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