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Work Background
NavstellaFounder - Growth, Partnerships, and Client Strategy
Sep. 2024United StatesI work closely with founders, solopreneurs, and agency leaders to help them clarify their offerings, build scalable GTM strategies, and modernize their sales and marketing operations using AI and automation. I’ve led North American digital transformation at Accenture, Hearst, and Dentsu, built new growth engines at Adswerve, and founded Navstella, a boutique GTM and RevOps consultancy focused on unlocking the next wave of growth for service-based businesses and forward-thinking agencies.
I have distilled my years of experience and channeled my focus to helping SMBs and Founders. I like co-planning and co-creating with my clients.
I’m passionate about helping organizations thrive in an AI-first world and mentoring next-gen leaders as they navigate change, complexity, and scale.
Adswerve, Inc.Chief Growth and Client Strategy Officer
Jun. 2023 - Aug. 2024Denver, ColoradoDirected the growth and designed the GTM plans of a private equity-backed leading Google and Adobe-focussed $400M+ data and analytics company, overseeing a team of 54 and driving holistic growth across marketing, sales, partnerships, and client services. - Consolidated four departments into a unified revenue operations function, creating seamless client targeting, conversion, onboarding, retention, and growth processes while launching new practice areas to fuel company expansion. - Responsible for teams leading Adswerve re-branding, ICP identification, and campaign refinement strategies. Drove stronger alignment with Google and Adobe. - Drove client strategies and outcomes through key partnership alignment and growth planning. - Drove alignment with Finance, Legal, and Services teams, enabling faster negotiations and decision-making, and implemented a client partnership framework that increased new client close rates. - Enhanced client service effectiveness by shifting 30% of clients to self-serve models, establishing tiered support structures, and implementing standardized account planning and communication processes, contributing to overall business growth.
MerkleVP, Client Partner - Vertical Lead
Mar. 2022 - Jun. 2023RemoteAs a global executive leader in a strategic marketing services organization, my primary responsibility was managing and growing a portfolio of health and retail clients. - Led a cross-functional team in a matrixed environment, managing a $22.5M portfolio and full P&L responsibility for key pharmaceutical and retail clients, driving significant value for global brands, combining media, creative services, data management, consulting, and large technology deployments. - Spearheaded growth planning, alliance partnerships, and technology implementations, ensuring seamless execution of data-driven customer experience management (CXM) strategies to meet client financial targets. - Directed multidisciplinary teams across technology, data, media, and creative disciplines to implement platform solutions and drive long-term client success, fostering customer-centric business strategies that increased overall client value.
NavstellaCo-Founder - Customer Experience, Partnerships, and Client Strategy
Apr. 2019 - Mar. 2022Houston, Texas Navstella is an award-winning Digital Customer Experience agency that enables companies to position their brand, drive customer engagement, develop talent strategy, build engaged cultures, and hyper-accelerate their business growth. With road-tested experience, industry know-how, and deep digital marketing knowledge, Navstella helps our clients activate their brands and accelerate their growth. • Recognized for identifying the overall vision, strategy, and business development for Navstella, establishing and leading key practices in research & insights, digital strategy, and marketing, with a focus on SaaS, product, and tech services companies. • Executed client engagement by leading insights gathering, defining KPIs, shaping strategy roadmaps, and overseeing alliance partnerships, project deliveries, and people strategy, including hiring, mentoring, and growth.
AccentureManaging Director - Accenture Digital - Transformation Lead, North America
Apr. 2017 - Apr. 2019Houston and Austin - TexasDrove North America Transformation for Accenture Digital (now Accenture Song) as a strategic growth executive within an $16MM portfolio, driving high-level strategy to expand Accenture Interactive’s capabilities across Tier 1 clients, achieving YoY growth. - Focused on business development, value and solution selling, strategy creation, account management, and delivery excellence. - Partnered with client account leaders to understand business challenges and develop customized technology, marketing, and experience solutions to drive measurable outcomes for orchestrating clients in Energy, Healthcare, and Technology verticals. - Directed business development and solution selling efforts, leveraging design thinking principles to gather insights, craft digital strategies, and lead the design and implementation of Customer Experiences and DigitalTechnologies that enhanced customer engagement and delivered scalable results. - Leveraged an experience-led design approach to strategically address the evolving liquid marketplace by incorporating expertise from Industry Leads & Offering Areas of Digital Marketing, Digital Commerce, and Digital Content.
a|muse | A Hearst Digital AgencyVice President - Hearst - Head of Agency Services
Apr. 2012 - Apr. 2017Houston, Texas Amuse, an award-winning Hearst Digital Agency, specializes in the strategy, creation, execution, and optimization of innovative campaigns and experiences that help brands thrive. - Founded a digital agency to drive custom solutions for key clients in Heart’s portfolio, growing it to $15MM in four years. Enabled the creation of two additional bi-coastal agencies, driving a strategic digital ecosystem with transformation and growth beyond traditional print media for the newspaper division. - Created and implemented holistic digital strategies for existing accounts and new clients, developing complex, multi-channel advertising, marketing, and branding strategies across display, search, programmatic, experience design, video, content, mobile, and social media. - Managed a multi-million dollar P&L budget overseeing payroll, training, talent management, partnerships, and technology investments to support operations and ensure efficient resource allocation. - Founded the agency and defined offerings, pricing, GTM plans, marketing, recruitment, retention, delivery, partnerships, and solutions-led sales strategies. - Built and led cross-functional teams from scratch, hiring and managing a team of nearly 30 employees and multiple strategic partners, including planners, strategists, analysts, designers, producers, developers, and marketers. - Created partnership synergies and GTM strategies amongst the three agencies to create national campaigns and align with larger national clients. - Oversaw vendor and partner relationships, ensuring effective collaboration and successful delivery of digital marketing solutions.
The Adecco GroupExecutive Director - Strategy, Research & Marketing
Dec. 2008 - Mar. 2012Responsible for all digital research, strategy, and design for Idea Digital. Areas of focus included digital marketing (research, strategy, analytics, content and search), design, mobile and social media. Led client pitches, conversations, and sales strategies to support digital growth in the areas of digital marketing, strategy and design. Managed and led a multi-disciplinary, award-winning cross-functional team consisting of researchers, user experience designers, visual designers, researchers, search strategists, marketing analysts, planners, content strategists, copywriters, mobile strategists, and social media marketers. Grew practice from 500K to $3.5MM million in 5 years. Responsibilities included program, financial, and resource management.
The Adecco GroupDirector - User Experience
Mar. 2005 - Dec. 2008Established the national User Experience Practice to support a national technology company and its clients. Established program processes, methodologies, and strategies to introduce User Experience to the company and to new clients. Key contributor and evangelist responsible for bringing in new accounts/clients. Grew team from a 2-person outfit to a full-service practice of 14 UX researchers and designers.
The Adecco GroupSr. User Experience and Market Research Analyst
Sep. 2000 - Mar. 2005Established methodologies and processes around research and insights – both marco i.e. market level and micro i.e. user level. Gathered data and insights around market trends, technology adoptions, user needs, business needs, and technology trends using methodologies such as in-depth interviews, focus groups, card sorting, usability testing, surveys, contextual inquiries including ethnographic research. Translated those ideas from research to design in the form of information architecture designs, SEO and content strategies. Researched, designed and tested experiences for global audiences for Fortune 100 and SMB clients across technology, oil and gas, healthcare, manufacturing and financial verticals.
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