Pervasive SoftwareDirector, Marketing & International Sales, Data/Cloud Integration
May. 2003 - Aug. 2010Austin, Texas AreaRefocus and expand marketing and international channel operations for Pervasive's data integration product division. Built a cost-effective marketing team to expand lead flow through direct and channel North American sales and developed distribution partners overseas: • Cut marketing programs spend and headcount 50% while increasing relevant lead flow 50%.
• Drove web site overhaul and adoption of disciplined SEO/SEM/social marketing programs
• Evangelized the technology and its benefits with industry analysts (Gartner, Forrester, GigaOM, 451 Group etc)
• Also initiated a corporate accounts team and increased the number of corporate accounts and sales by 100%+ over two years.
• Key accounts included CitiGroup, Liberty Mutual, Chevron, Bank One, ADP, Acxiom, Fidelity Investments, Harte Hanks, Morgan Stanley, Reed Elsevier, FiServ, TRW, Dow Chemical, etc. Partner relationships with KPMG, IBM GIS, Accenture, CSC, EDS, etc.