adidasBusiness Analyst: Brand Communications
Nov. 2021 - Feb. 2023Portland, Oregon, United StatesAs a Business Intelligence Analyst on the Brand Health and Strategy team, we brought together the best-in-class approach to plan, lead, execute and deliver compelling and meaningful user research in a face-paced environment while balancing the rigorous pace of the Product Development environment. + Pioneered formation of new team, fostering expansion of brand awareness strategy powered by brand tracking to boost brand ROI and drive results from sales funnel to content marketing + Evaluated campaign effectiveness and seasonality of customer purchases within an Agile team, increasing product sell-through of Spring 2022 capsule collections by ~$18M in monthly demand + Remodeled geographic and behavioral segmentation clusters utilizing 100,000+ keywords and 10,000+ articles, enhancing customer engagement, member conversion and overall retention rates for high-profit margin campaigns eg. Yeezy, Bad Bunny, Ivy Park. + Presented executive Sustainability Analysis on brand awareness of partnerships between Parley’s mission to end plastic waste and Stella McCartney’s Made to be Remade collection to Global Lead of Sustainability + Supported Global Brand commitment to driving cutting-edge technology across categories of Running, Training and Lifestyle, materializing in pilot programs that brought circularity to the consumer both in-store and online