Rachel Hopping - Head of Strategy, Superhero

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Work Background

SuperheroHead of Strategy

Feb. 2023 - Mar. 2024Sydney, New South Wales, Australia

FinTech AustraliaHead of Strategic Partnerships

Nov. 2022 - Feb. 2023Sydney, New South Wales, Australia

SuperheroHead of Strategic Partnerships

Mar. 2022 - Nov. 2022Sydney, New South Wales, Australia

SuperheroMarketing Lead

Mar. 2021 - Mar. 2022Sydney, New South Wales, AustraliaResponsible for leading the marketing strategy for Superhero, covering acquisition, partnerships and CRM to drive growth and customer retention.

SuperheroMarketing Manager

Dec. 2020 - Mar. 2021Sydney, New South Wales, Australia

eBay AustraliaSeller Marketing & Communications

Feb. 2020 - Dec. 2020Sydney, New South Wales, Australia- Marketing and communications lead of eBay managed payments - Drive seller partnerships across seller acquisition and scaling, integration and channel partners - Strategic growth of key channels including email, social media and video

eBay AustraliaShipping Lead

Sep. 2019 - Mar. 2020Sydney, New South Wales, Australia- Product and program management of eBay Click & Collect, Postage Labels, Returns & Tracking (Planning, Forecasting & Budgets, Stakeholder Management, Marketing & Reporting) - eBay Fulfilment Program Management (Seller Logistics Solutions) - Relationship Management of both external and internal stakeholders and business partners including third party carriers & integrators

eBay AustraliaMarketing Coordinator - Brand, Loyalty & Partnerships

Jul. 2018 - Jun. 2019Sydney, Australia- Acquisition & retention strategy & implementation for eBay’s loyalty program, eBay Plus (email & onsite marketing, partnerships with Stan, Google and other key strategic partners) - Planning and execution of key eBay brand campaigns (Halloween, Back to School)

eBay AustraliaCategory Growth Operations

Jul. 2017 - Jul. 2018Sydney, Australia- Led eBay for Charity platform launch and seller scaling project (account management and UX design) - Webpage design and execution for all eBay.com.au retail promotions and brand partnerships (LEGO, Google) - Launch team of new eBay user browse experience (over 40,000 new pages) - Account management & merchandising of enterprise sellers in key verticals (Health & Beauty, Grocery)

Jaguar Land Rover AustraliaMarketing & Events Intern

Jan. 2017 - Jun. 2017Sydney, Australia- Event Coordination (Jaguar’s The Art of Performance Tour, Australian Grand Prix 2017, Working with Creative/Event Agencies) - Social Media and Digital (Google Analytics Custom Reporting, Social Media Analytics and Reporting, Website Updates, YouTube Search Optimization, EDMs) - PR (Media Coverage and ASR Reports, Vehicle Transportation Bookings)

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