Years of experience: 18
CopywritingEditorContent WriterMarketing DirectorCreative ProducerDigital Ads Manager
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Tracey's Career Path
Feb. 2022 -Jan. 2025
Bendon GroupGM Marketing & Digital - Bendon NZ & Australia
Auckland, New ZealandLed the marketing and brand transformation of an iconic heritage brand, repositioning it for modern consumers while maintaining its legacy. I developed and executed a future-focused omnichannel strategy that spanned retail, e-commerce, and wholesale, ensuring brand consistency and relevance across all customer touchpoints. Key Achievements:
Brand Repositioning & Transformation – Played a pivo...
May. 2019 -Jun. 2022
Good FeedingChief Marketing Officer
Auckland, New ZealandAt Good Feeding we believe every child, every day, everywhere deserves optimal nutrition. Through knowledge and support, parents can instill healthy eating habits, setting their children up for life. We deliver solutions from moving babies from breast milk or formula to flavor and palate training in a way that encourages flavor acceptance, healthy preferences and establishes good eating habit...
Apr. 2018 -Jun. 2022
myenginelabCompany Director
Auckland, New ZealandFounded and led My Engine Lab, a boutique consultancy focused on brand strategy, content ecosystems, and digital transformation. Worked with startups, DTC brands, and established businesses in transition—helping them define their identity, craft their narrative, and build marketing frameworks that scale. Key Focus Areas:
Brand Strategy & Positioning – Developed clear, compelling brand identit...