Sydney, New South Wales, AustraliaHelped Australian start-up in the Elite Elite Youth Athlete space create their brand and launch in market. • Created the overarching Brand Strategy for Mentoring the Elite
• Created their go-to-market Channel & Marketing Plan
• Created their Social Strategy
• Created their USP, Brand Pillars, Brand Personality & TOV
• Helped secure $250K in funding with my Brand Strategy pitch document used a...
AustraliaLead the marketing & creative for the brand, the catering business, the app, their merch and LAM for all 19 stores. • Created their first marketing plan and brand book
• Ideated & created of Charlie the Chicken brand mascot
• Launched the Charlie’s app with a 50% average increase In orders and 8,000 new users, with 5K orders in just 4 weeks
• Concepts, copywriting & art direction of all comms...
Sydney, New South Wales, AustraliaWorked at RGA for an extended contract as an Associate Creative Director across a number of their key clients and won a pitch for them for the Australian Ethical business. • Concepts, copywriting, art direction & creative direction
• Mentoring & creative direction of other creatives
• Overseeing voiceovers, edits, film & photography shoots & animation
• Won a new business pitch for Australian...