Strategic marketing and customer engagement leader with deep expertise in marketing data analytics to drive revenue growth, customer retention, and lifecycle optimization. Proven success in leveraging voice-of-customer data, customer journey mapping, and pain point analysis to enhance acquisition, retention, and customer experience (CX). Managed cross-functional teams and multi-million-dollar marketing budgets to deliver over $300 million in revenue impact and $9 million in corporate savings. Adept at developing data-driven strategies that increase response rates, engagement, customer LTV, and brand visibility. Proficient across email, direct mail, digital, web, and in-app communication channels.More...
Rebecca Ryckman
Owner Touchpoints CX@Touchpoints CX
Verified
I’m Rebecca Ryckman, the owner of Touchpoints CX, a company focused on improving the customer experience through effective communication and marketing strategies. I’ve helped clients enhance customer engagement and satisfaction through innovative solutions. I use data-driven insights to create personalized customer experiences, that lead to increased customer retention and loyalty. I’m committed to delivering excellent customer communication and marketing strategies that help my clients lower their costs, improve customer retention and the overall customer experience.More...