Years of experience: 26

Strategic MarketingUser ExperienceGoogle AdsDigital MarketingCRM managerCampaign Management

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Exceptionally trusted; proven professional excellence.

80%
Mat's Career Path
Senior Digital Product / Project ManagerAug. 2018 -
Present
BerlinTwinsSenior Digital Product / Project Manager
Sydney, New South Wales, AustraliaConsultant and contractor for Digital Product / Martech projects (Web / App / CRM) and Growth Marketing. Agile delivery specialist
Head of Digital Product (Adtech/Martech)Jan. 2017 -
Jul. 2018
National Australia BankHead of Digital Product (Adtech/Martech)
Melbourne, AustraliaThe foundation and lead role at NAB with the remit to leverage 1st, 2nd and 3rd party data ie Personalisation at scale across omni channel customer journeys / locations both owned and paid. The primary objective, to engage with existing and prospective customers via targeted, timely and cost efficient life cycle communication with the result of product sales
Head of Digital Analytics and Infrastructure (Acting)Jan. 2017 -
Jan. 2018
NABHead of Digital Analytics and Infrastructure (Acting)
Melbourne, Victoria, AustraliaDelivery of a self-service data and analytics tool (DOMO) and capability uplift for Marketing and Digital teams including Agencies, with a focus on increased performance through real time analysis and optimization

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