Years of experience: 11
Email Marketing ManagerGrowth HackerDigital Ads ManagerMarketingMarketing DirectorCRM manager
Trust Score
Exceptionally trusted; proven professional excellence.
Barry's Career Path
Jan. 2023 -Present
SlashNextDirector of Conversion Optimization
Pleasanton, California, United StatesStarted as a part-time consultant running Google Ads and overseeing SDR activities in Feb 2019, then on an as-needed basis, took over digital and automation, and via attrition, became a full-time employee responsible for entire marketing team, budget, and MarTech stack items. Currently, plan, manage, and drive all phases of marketing. Formulated and developed HubSpot workflows using marketing...
Oct. 2021 -Oct. 2022
ElementalHead of Demand Generation
On the founding team, which was an offshoot of Quantum Lifecycle Marketing (see below for Quantum) with same funding sources. Responsible for creating the demand generation group and all phases of the marketing mix, including the website, inbound, demos, product design input, testing, and liaison with international developer team. Provided outbound hands-on and management, including sales scr...
Apr. 2021 -Oct. 2022
QuantumDirector of Demand Generation
Boise, Idaho, United StatesDefined, built, and grew demand generation team, and administered HubSpot marketing, sales, and service hubs. Worked closely with SDRs using conversation intelligence tool (ShowPad, HubSpot) to increase cold-call efficiency. Set up events, webinars, selected guest speakers, and other planned physical events. Member of the Leadership Team. Transferred as part of the founding team to Elemental ...