I’m a marketing strategist with 15 years of experience helping brands grow through smart social, content, and influencer marketing. I’ve led campaigns for national and global companies—from emerging startups to Fortune 500 brands—driving real results and building strong communities. I co-founded GoHydrate, a zero-sugar electrolyte drink, and currently lead integrated marketing at Tasty Bite, a Mars Food brand. I specialize in brand strategy, social media management, influencer partnerships, and go-to-market execution. I offer freelance support to brands looking to scale, boost awareness, and connect meaningfully with their audience.More...
Erika Yateman
Director of Human Resources@Renaissance Hotels
Verified
My name is Erika and I am a highly effective HR professional with a decade of experience as a strategic Human Resources leader in Indiana, California and New York, I’ve honed my ability to provide insightful and effective guidance in both established sectors, such as hospitality, and emerging industries. I believe my extensive experience and proven track record make me a strong fit for this role.
I am deeply passionate about fostering positive work environments, developing impactful policies, and creating meaningful experiences for the most valuable asset—our people.
I would greatly appreciate the opportunity to discuss how my background aligns with the needs of your team. I look forward to the possibility of connecting soon.
Best regards,
Erika Yateman, SHRM-CPMore...
Kathryn Reynolds
Brand Activation@Newell
Verified
As an established Marketing expert, I work with clients across various industries to create and execute impactful brand activations, events, community engagements, content, partnerships, and talent engagement strategies. I have over 8 years of experience in managing briefs and RFPs, evaluating agencies, vendors, suppliers, branded partnerships, and leading retail-focused brand and business initiatives.
Some of my current clients include Adtalem Global Education, a leading provider of education services, and Colette Miller Global Angel Wings Project, a social art movement that promotes human unity and connection. I have also worked with Chevron's corporate affairs team, Barilla Group, and other well-known brands in the past, delivering successful projects in product sampling, innovation, corporate affairs, and a large, diverse amount of events production. NGO, influencer, celebrity, and branded sponsorships are my favorite projects to work on! My mission is to help my clients achieve their goals and elevate their brand awareness and reputation through creative, innovative, and collaborative solutions.More...