Chicago, Illinois, United States• Lead brand, content, partnership and influencer strategy for Tasty Bite, achieving 50% digital growth and elevating brand equity across digital platforms and in store
• Develop and execute data-informed marketing strategies to address evolving consumer behaviors, driving consistent business growth
• Cultivate relationships with internal stakeholders, c-suite and agency partners to align mar...
Chicago, Illinois, United States• Led social and influencer marketing for Hotels.com, managing a $2M+ budget and achieving double-digit engagement growth
• Built and maintained strong partnerships with clients, internal leadership and external agency teams to drive insights-driven campaigns
• Launched hotels.com’s TikTok delivering 100% positive sentiment and an 8% ER, contributing directly to brand lift and audience growth...
Chicago, Illinois, United States• Developed and executed a full-funnel influencer and growth marketing program for an innovation-stage brand, yielding a 5x ROI • Aligned marketing strategies with business objectives to rive measurable revenue and consumer adoption during critical launch phase
• Partnered cross-functionally with insights, finance, and media teams to optimize campaign execution and reporting