Manager Financial Planning & Analysis@The North Face, a VF Company
Verified
Finance and analytics professional with a decade of experience in the consumer goods and hospitality industry. Meticulous analyzer, thoughtful forecaster, energetic collaborator, and clear communicator to support decision-making leading to revenue growth and enhanced profitability.More...
Patrick Johnson
Director Of Digital Marketing@Avery
Verified
As a seasoned Marketer, I thrive on solving complex marketing challenges and driving impactful results. With a strategic mindset and a deep understanding of digital marketing tactics, I focus on generating high-quality conversions that translate into loyal customers and sustainable business growth.
How I Drive Revenue Growth:
• Boosted eCommerce revenue from 2% profitability to 30% across paid media channels.
• Increased customer accounts from 2% to 65% in only 8 months while taking charge of the lead lifecycle journey, continuously enhancing campaigns and conversion rates.
• Optimized accounts with $25,000+ ad spend for SEO/SEM, resulting in earned business for the portfolio that scaled from 20 accounts to 60.
My Digital Marketing Leadership Highlights:
• Maintained an impressive ROI of 98% across all paid media channels in conjunction with fulfilling performance KPIs by 70% over the target goal.
• Defined long-term strategy and spearheaded all SEO, paid search, social, display, events, webinars, and partner marketing campaigns.
• Directed a high-performing team of digital marketing specialists to expand revenue.More...