Years of experience: 20

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Willow's Career Path
Senior Creative Content Strategist May. 2025 -
Present
Eco Africa DigitalSenior Creative Content Strategist
Stellenbosch, Western Cape, South AfricaAs a Senior Creative Strategist, I elevate the creative and design content marketing strategies that help Africa travel brands tell better stories to grow their direct bookings. Collaborating with our paid ads specialist, designers, project managers, and CRM specialists, we secure up to 300% ROI for our clients. We use AI tools to create efficient workflows, future-proof our brands, and ensur...
Senior CopywriterAug. 2024 -
Dec. 2024
Lancer SkincareSenior Copywriter
Los Angeles, California, United StatesConceptual, website, social, and e-commerce copywriting for an INCREDIBLE skincare brand started by Dr. Lancer in Hollywood. Included working closely with CRM team and analytics to create a winning email marketing strategy that increased open rates, click rates, and revenue.
Senior CopywriterAug. 2024 -
Dec. 2024
KeenSenior Copywriter
Keen contracts global talent, and placed me with Lancer Skincare, supporting us to work on an in-housing model with additional support of an independent agency

Willow's Posts

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    About myself

    Experienced in growth marketing and crafting creative content strategies with over 5 years in agency roles for global brands like Durex and Philips. Proven success in driving profit, exemplified by a 30% increase for Lancer Skincare.

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    Job Description

    Seeking part-time or freelance consultancy roles that leverage my expertise in growth marketing, creative strategy, and content writing. Open to opportunities that allow me to apply my skills in innovative and impactful ways.

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    How to contact

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