Accomplished Chief Revenue Officer with 20+ years of success in the consumer products industry. Excels at driving revenue, leading sales organizations, and directing digital transformations, Customer-centric leader who partners with cross-functional teams to deliver win-win solutions with top retailers. Experienced in completing business exits and integrating new acquisitions. Communicates with integrity and transparency to influence a culture of ownership, accountability, and continuous improvement.
At Crayola, I led North
American sales across multiple categories, driving a 5-year CAGR of 5.2% and building
deep joint business plans with top accounts including Amazon, Walmart, and Target. My
background also includes leading $500M+ P&Ls, overseeing multi-category portfolios, and
scaling both e-commerce and brick-and-mortar channels.
What sets me apart is my ability to blend strategic thinking with operational execution developing data-driven plans using tools like POS analytics and syndicated data
(IRI/Nielsen), while aligning cross-functional teams around a clear commercial vision. I thrive in complex, fast-paced environments and take pride in fostering cultures of
accountability, innovation, and growth.More...
Catherine Shaw
Marketing Business Development@Fifteen64
Verified
Fifteen64's marketing strategies have shown significant growth in the past quarter, with an increase in customer engagement and brand awareness. Our digital marketing efforts have been successful, particularly in social media platforms, leading to higher website traffic and improved SEO rankings. We've also seen an increase in customer retention due to our targeted email campaigns. However, there are opportunities for improvement in our content marketing strategy to better engage our audience. We are also exploring potential partnerships to expand our market reach. Moving forward, our focus will be on optimizing our marketing strategies to drive more sales and improve customer satisfaction.More...