Years of experience: 28

Influencer Marketing ManagerConsultingMarketingMarketing DirectorBusiness OwnerCanada

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Catherine's Career Path
Director of Marketing and CommunicationsJan. 2020 -
Dec. 2022
Canadian Organic GrowersDirector of Marketing and Communications
Remote
Vice President of MarketingJan. 2017 -
Dec. 2020
North West RubberVice President of Marketing
Toronto, Canada AreaReinvented an established group of brands by creating industry-changing solutions. • Designed, implemented and monitored marketing strategies that aligned with the companies overall long-term goals and contributed to its success. • Developed brand architecture for short and long term category strategy. • Established a comprehensive brand strategy utilizing marketing materials; data analysis a...
Vice President of MarketingJan. 2016 -
Dec. 2017
Newell BrandsVice President of Marketing
Toronto, Canada AreaManaged and directed the enhancement and growth of the consumer brand portfolio, through consumer-driven marketing campaigns and an innovative new product pipeline. • Led the strategy and plans for all national media and partnerships through creative PR strategies • Conducted market analysis to identify challenges and opportunities for growth. • Managed negotiations for all major contracts an...