Toronto, Canada AreaReinvented an established group of brands by creating industry-changing solutions.
• Designed, implemented and monitored marketing strategies that aligned with the companies overall long-term goals and contributed to its success. • Developed brand architecture for short and long term category strategy.
• Established a comprehensive brand strategy utilizing marketing materials; data analysis a...
Toronto, Canada AreaManaged and directed the enhancement and growth of the consumer brand portfolio, through consumer-driven marketing campaigns and an innovative new product pipeline.
• Led the strategy and plans for all national media and partnerships through creative PR strategies
• Conducted market analysis to identify challenges and opportunities for growth.
• Managed negotiations for all major contracts an...