In the past 6 years I worked in growth, marketing for amazon payment products and then sales and customer onboarding for a B2B data platform. In both roles I defined go-to-market strategy.
My early career I was a reliability engineer in the semiconductor industry.More...
Hybrid strategist and insights leader with dynamic experience supporting entertainment brands including Amazon Prime Video, E! Entertainment, E! News, USA, and SYFY. I've earned a reputation as a data-driven disruptor and audience advocate, taking on boundary-pushing research efforts and selling new ways of thinking at the highest level.
🧠Thought leader in the realms of loyalty and retention, pop culture, streaming entertainment, young audiences (A13-34), product optimization, programming/content strategy, breakthrough creative
🏆Insights and strategy lead for award-winning integrated marketing campaigns including The Boys S3, The Wheel of Time, and the E! People’s Choice Awards
📝 Experienced global research lead responsible for campaign tracking, media analysis, product update recommendations, brand tracking, customer experience enhancement, and competitive intelligence
▶️ Content and programming strategist sought after by senior executives at E! and USA to develop long-term growth strategies with key recommendations on genre, medium, length, and audiencesMore...