Ashley McManus - Marketing Strategist & Researcher (Thought Leadership, Audience Intel, Growth), Ex-Amazon

Years of experience: 6+

Media AnalysisCommunications PlanningData AnalysisUser ExperienceBrand ManagementMedia & Telecommunications

Trusted by top professionals

Abby Lavin
Consumer Insights Lead @Amazon Studio
Verified
I have had the pleasure of being Ashley's manager, then colleague (and one day in the future, she will probably be the one managing me!). Ashley is a sharp and passionate strategist. She is someone yo...

Trust Score

Exceptionally trusted; proven professional excellence.

80%

Ashley's Career Path

Jan. 2023 -
Mar. 2024

AmazonGlobal Growth & Lifecycle Insights Lead (CX)

Los Angeles, California, United States► Quantified and contextualized how the global Prime Video customer engaged holistically across all of Prime Video's offerings through qualitative and quantitative studies for portfolio strategy, personalization, product, marketing, and programming ► Developed the first and only always-on tracking mechanism dedicated to understanding the “why” behind 1st party customer signals on Prime Video ...

Aug. 2021 -
Feb. 2023

AmazonAudience Insights Lead, Sci-fi/Fantasy/Superhero

Los Angeles Metropolitan Area► Surfaced tangible, inspiring, and nuanced insights that guided the creation of audience-first marketing strategies for Amazon's sci-fi/fantasy titles ► Accelerated the innovation and experimentation pace of the Marketing Audience Insights team, optimizing post-trailer analysis, campaign tracking, and creative effectiveness evaluation ► Worked cross-functionally with brand, media, and social...

Aug. 2019 -
Aug. 2021

EssenceAssociate Director, Strategy & Communications

Accounts: E! Entertainment, USA Network, SYFY Network ► Key contributor in understanding and developing innovative, creative, and effective client communications strategies and go-to-market ideas for 10+ titles a year ► Optimized audience and media efforts for the 2nd annual E! People’s Choice Awards to trend-defying results: +45% in total linear viewership. #1 social telecast of the night. 3...

Ashley's Posts

Ashley McManus
Marketing Strategist & Researcher (Thought Leadership, Audience Intel, Growth) @Ex-Amazon
is willing to share expertise
Executive Research Synthesis
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Ashley McManus
Marketing Strategist & Researcher (Thought Leadership, Audience Intel, Growth) @Ex-Amazon
is looking for a job
Marketing Strategy / Planning
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Ashley McManus
Marketing Strategist & Researcher (Thought Leadership, Audience Intel, Growth) @Ex-Amazon
is willing to share expertise
Competitive Market Analysis
How I can help you
People I am looking for
Experience & Cases
How to contact

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Years of experience: 6+

Trusted by top professionals

Trust Score

Ashley's Posts

How I can help you

People I am looking for

Experience & Cases

How to contact

About myself

Job Description

Core Responsibilities

How to contact

How I can help you

People I am looking for

Experience & Cases

How to contact