As a marketing leader with over a decade of experience at global brands such as Microsoft, SAP, and Siemens, as well as early-stage B2B SaaS companies, I build scalable revenue engines from seed-stage startups to global enterprises by leveraging AI-powered analytics and automation to optimize customer insights, personalize content at scale, and accelerate pipeline velocity. I specialize in architecting data-driven demand generation systems using predictive analytics and marketing automation, aligning sales and marketing to accelerate pipeline, and leading teams that deliver measurable outcomes. Whether directing market expansion, optimizing MarTech infrastructure with AI-driven tools, or developing go-to-market strategies, I excel at the intersection of strategic vision, analytical precision, and disciplined execution. Throughout my career, I've delivered transformational results powered by AI analytics and intelligent automation. I've nearly tripled marketing's contribution to closed revenue (from 19% to 56%), propelled 343% company growth earning Inc. 5000 recognition, and expanded qualified pipelines sixfold. I've reduced customer acquisition costs by 50% through AI-driven optimization, converted underperforming paid channels to 2.5x ROAS, and decreased demo no-shows by 64% through predictive lead scoring. As a builder and operator, I've established marketing functions generating seven- figure to eight-figure pipelines on lean budgets, deployed AI-powered lead scoring frameworks across multiple organizations, and driven 265% growth in organic traffic through machine learning-enhanced SEO. What distinguishes my leadership is the ability to build marketing functions from the ground up while maintaining performance discipline and AI-first thinking. I architect scalable marketing operations leveraging automation tools and predictive models to ensure alignment with revenue objectives. I bring equal expertise to configuring enterprise tech stacks with AI capabilities, presenting to C-suite stakeholders, and driving More...
Greg Birman
Sr Manager Demand Generation@Smartsheet
Verified
A growth-minded creative with a marketer’s mind and an entrepreneur’s gut, Greg is where spreadsheets meet street smarts. By day, he’s orchestrating digital demand for a PLG SaaS, building PQA workflows, and tightening trial conversions. By night, he’s learning about watches, crafting IG-worthy interiors, and fine-tuning his fashion-forward delivery startup.More...
Chris Bechtel
Fractional CMO and Growth Advisor@Growth Engine Labs
Verified
Chris Bechtel brings a wealth of expertise as a seasoned marketing executive with over two decades of experience spanning multiple industries, including B2B SaaS, AI, fashion, apparel, beauty, and ecommerce. His dynamic career features significant accomplishments in driving revenue growth for startups and established companies, taking them from under $10MM in ARR to the prestigious 8 and 9-figure revenue echelons.
Beyond his direct industry work, Chris has made substantial impacts through mentorship, supporting more than 500 founders and their teams across diverse sectors, including healthcare and space technology. His involvement in prestigious accelerators such as Techstars and the JP Morgan-backed program has enabled him to guide startups through crucial growth phases, focusing on scalable go-to-market strategies and robust operational efficiencies.
At Comm100, Chris effectively led marketing initiatives that significantly surpassed growth objectives and profitability benchmarks, showcasing his adeptness in P&L management and strategic marketing in the tech sector. Now at Intch, Chris is eager to leverage his extensive background to empower freelancers and businesses to excel in the competitive global marketplace.More...