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Work Background
Net ConversionAnalytics Manager
Jul. 2022 - Nov. 2022Lead a team of 5 Media Analysts managing the agency's largest account.
Key Accomplishments:
✢ Established and deployed company-wide project management processes and standards
DirectiveAssociate Director of Paid Media
Jul. 2021 - Jul. 2022Lead a team of 5 Paid Media Strategists covering 10 accounts and over $500,000 in monthly managed budgets. Key Accomplishments:
✢ Oversaw the development and promotion of 3 subordinates
✢ Identified and corrected major account issues resulting in measurable improvement in client operations
Wight ConsultingPrincipal
Mar. 2019Running digital ad campaigns for local business clients as well as consulting on their overall digital marketing strategies. Consulting with agencies to meet overflow demand for digital advertising as well as providing training and strategic planning to grow their digital offerings.
ThriveHiveMarketing Manager
Jun. 2011 - Mar. 2019Cambridge, MAHelped build a successful marketing SaaS and services company from the ground up. Crucial member of the marketing team, responsible for client services and internal marketing in the early stages, and in charge of all systems and infrastructure for a high-growth marketing team in more recent years. ✢ Delivered 5,000 to 8,000 leads per month to sales.
✢ Slashed cost per lead of paid advertising by over 50% through testing and optimization.
✢ Maintained a complex connection between Marketo and two instances of SFDC, containing ~300,000 lead records.
✢ Introduced automated marketing processes for email marketing, lead scoring/qualification, and lead assignment.
✢ Appointed as the Subject Matter Expert and thought leader for SEO, SEM, and social media marketing initiatives.
✢ Markedly improved company and customer brand awareness through both paid and organic search optimization.
✢ Contributed significantly to an increase in closing rates by providing foundational marketing training to sales reps.
ADP Dealer ServicesSearch Analyst
Mar. 2010 - Jun. 2011Coventry, RIAs a Search Analyst, I provided a full suite of ADP solutions for over 75 customer accounts. ✢ Recognized by management team as a leading expert and internal resource for new technologies and integration.
CourseAdvisorSenior SEM Manager
Jul. 2008 - May. 2009Waltham, MAI was in charge of all SEM for the Washington Post’s education site, collegepost.com, in addition to the ongoing development of the site. ✢ Achieved increase in web traffic, revenue, and profitability by developing and implementing SEM and SEO strategies.
✢ Planned, organized, and executed the successful rebrand of education.washingtonpost.com to collegepost.com. ✢ Rebranding campaign resulted in a significant improvement in both Click Through Rates and Quality Scores.
Subatomic MediaStrategic Marketing Consultant
Oct. 2007 - Sep. 2011Boston, MAUsing my expertise in digital marketing, I provided strategic guidance to clients in the areas of SEO, SEM, and social media. ✢ Conducted extensive analyses of client online marketing initiatives to inform the development of new strategies.
✢ Fostered mutually beneficial alliances between clients and vendors/partners based on each client’s unique needs.
One to One GlobalContextual Marketing Specialist
Dec. 2006 - Oct. 2007Charlestown, MAI conducted extensive research into emerging marketing technologies, strategies, and tactics to stay abreast of emerging industry best practices. ✢ Managed multiple, large high-profile client accounts involving multi-million dollar contextual marketing campaigns.
✢ Doubled online lead volume through the development of a Google Content Network campaign for a telecom client.
Carat FusionSEM Program Manager
Jun. 2006 - Dec. 2006Boston, MAI focused on supervising the performance and professional development of a Search Marketing Associate to ensure the support and achievement of daily objectives. ✢ Instrumental the development of exhaustive analytics for numerous multi-million dollar PPC search campaigns.
iProspectPaid Search Specialist
Jul. 2005 - Jun. 2006Watertown, MAI worked closely with several major clients in different industries to coordinate several concurrent, ongoing PPC campaigns. ✢ Personally selected by leadership team to handle large clients and clients requiring “above-and-beyond” service.
✢ Consistently exceeded strict account performance and turnaround time metrics both internally and with clients.
✢ Routinely identified and pursued opportunities to improve SEO knowledge, including SEO best practices training.
LoveAccess.comOperations Manager
Oct. 2000 - Jul. 2005Boston, MAI was a key contributor in the management of daily business operations for the company’s website, which included overseeing all customer service, sales, and advertising activities. ✢ Successfully turned around the online marketing segment from a $12k annual deficit to sustainable profit margins through the targeted launch of SEM, online advertising, and email outreach campaigns.
✢ Served in a key leadership role, including training, mentoring, and coaching, for eight full-time employees and interns.
✢ Substantially improved organic search placement by implementing SEO best practices throughout the organization.
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