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Work Background
Marketing Manager
Makro MayoristaMarketing Manager
Sep. 2022Buenos Aires, ArgentinaLead Marketing strategy for all the company’s brands across the country. Sales promotion, PR, trade marketing, media, market analysis, CRM, emailing & digital marketing. Monthly report to the regional office in Latam and global headquarters. Budgetary control.
Head of Commercial Intelligence
Nini MayoristaHead of Commercial Intelligence
Sep. 2021 - Aug. 2022Buenos Aires, ArgentinaHead of the Business Intelligence, Pricing, and Customer Development departments. Data analysis and detection of business opportunities. Pricing strategy management to ensure competitiveness and profitability
Customer Development Coordinator
Makro MayoristaCustomer Development Coordinator
Jun. 2015 - Aug. 2021Buenos Aires, ArgentinaDevelopment and implementation of customer acquisition, development, and retention strategies throughout the country, focusing mainly on professional clients. Analysis of customer behavior and coordination of actions in conjunction with the sales, marketing, and operations departments. Coordination of the in-person sales and telesales teams in the stores. Comprehensive management of the customer database. Development and implementation of the customer mapping mechanism for new branch openings. Training and monitoring of the sales and telesales staff in the stores. Monitoring of store management indicators and their objectives.
Community Manager
Roson & OrtelliCommunity Manager
Mar. 2014 - May. 2015Buenos Aires, ArgentinaImplementation of social media strategy for Cisco Systems throughout latam (Facebook, Instagram Twitter, Slideshare and Blogs)
Marketing Analyst
Hyundai Motor ArgentinaMarketing Analyst
Feb. 2013 - Feb. 2014Buenos Aires, ArgentinaEvent organization for product launching. Main liaison with specialized media and journalists.
Business Intelligence Analyst
KPMG ArgentinaBusiness Intelligence Analyst
Jun. 2011 - Dec. 2012Buenos Aires, ArgentinaData analysis and detection of business opportunities CRM database maintenance.
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