Facundo Rodríguez Ruiz - Marketing Manager, Mayorista Makro

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Work Background

Makro MayoristaMarketing Manager

Sep. 2022Buenos Aires, ArgentinaLead Marketing strategy for all the company’s brands across the country. Sales promotion, PR, trade marketing, media, market analysis, CRM, emailing & digital marketing. Monthly report to the regional office in Latam and global headquarters. Budgetary control.

Nini MayoristaHead of Commercial Intelligence

Sep. 2021 - Aug. 2022Buenos Aires, ArgentinaHead of the Business Intelligence, Pricing, and Customer Development departments. Data analysis and detection of business opportunities. Pricing strategy management to ensure competitiveness and profitability

Makro MayoristaCustomer Development Coordinator

Jun. 2015 - Aug. 2021Buenos Aires, ArgentinaDevelopment and implementation of customer acquisition, development, and retention strategies throughout the country, focusing mainly on professional clients. Analysis of customer behavior and coordination of actions in conjunction with the sales, marketing, and operations departments. Coordination of the in-person sales and telesales teams in the stores. Comprehensive management of the customer database. Development and implementation of the customer mapping mechanism for new branch openings. Training and monitoring of the sales and telesales staff in the stores. Monitoring of store management indicators and their objectives.

Roson & OrtelliCommunity Manager

Mar. 2014 - May. 2015Buenos Aires, ArgentinaImplementation of social media strategy for Cisco Systems throughout latam (Facebook, Instagram Twitter, Slideshare and Blogs)