Clifford Peake - Digital Marketing Specialist,

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Work Background

Semmax Financial Group, Inc.Digital Consultant

Dec. 2020Winston-Salem, North Carolina, United StatesSemmax Financial Group, Inc. is a full-service wealth management and retirement planning firm with offices in Greensboro and Winston-Salem, North Carolina. As a digital marketing consultant, I am responsible for designing and optimizing all digital marketing platforms and campaigns, which include Google Ads, Adroll, Facebook, YouTube, LinkedIn, Instagram, database marketing, and email campaigns. In addition, I lead the creative design, copywriting, and optimization of all digital assets and internal/external communications, which includes the website, social media, YouTube, client retention, and community management. My role also involves optimizing the company website to improve search engine ranking, user experiences, and conversion rates. I integrate technology and business operations to identify targeted digital marketing solutions and have implemented marketing automation tools to streamline and automate repetitive marketing tasks. Additionally, I monitor weekly KPIs and report on these to senior leadership. Overall, my contributions help Semmax to achieve growth and success through innovative and effective digital marketing strategies.

LKDA Strategic Creative AdvertisingHead Of Digital

Sep. 2018 - Mar. 2021South AfricaLKDA Strategic Creative Advertising is a strategically driven, through-the-line, creative agency with a core focus on growing its clients’ businesses. As Head of Digital at LKDA, I successfully led digital initiatives from strategy to project management, from implementation to optimization. Working across multiple brands and industries, including trucking and logistics (Linebooker and Afrit Trailers), automotive (Nissan Sub-Saharan Africa region), pharmaceuticals, and sports and wellness, I developed digital marketing strategies that helped these brands reach and engage their target audiences. One of my key strengths was creating and implementing plans that helped businesses achieve their marketing objectives. I analyzed, reported, and made recommendations on all digital marketing campaigns, ensuring that we were continually optimizing our efforts and improving our results. In addition, I managed and mentored the team on all digital marketing objectives, helping to grow the agency's digital benefits and achieve greater success for our clients. Through my digital marketing expertise and ability to lead and manage successful campaigns, I made a significant contribution to LKDA and our clients. My results-oriented approach and commitment to excellence helped us to achieve our goals and grow the agency's digital benefits.

CartrackHead: e-Marketing

Jun. 2017 - Aug. 2018Johannesburg, South AfricaThe leading global provider of Fleet Management, Stolen Vehicle Recovery, and Insurance Telematics Services, Cartrack has an extensive footprint in Africa, Europe, Southeast Asia, the United States, and New Zealand operations. As the leader of the digital marketing teams at Cartrack, I reported directly to the CEO. I was responsible for driving digital marketing initiatives across Africa, Asia-Pacific, Europe, and the US. In this role, I worked with internal and external stakeholders to develop integrated marketing campaigns connecting with Cartrack's customers, creating engagement through social media, and generating new business. One of my key responsibilities was brainstorming content marketing strategies based on the company's business goals and existing content, choosing key performance indicators, and establishing targets to reflect business objectives. This process involved analyzing data, staying up-to-date with industry trends and innovations, and collaborating with cross-functional teams to create content that resonated with our target audience. In addition, I managed an annual digital marketing budget of $485,000, which required me to be strategic in allocating resources and maximizing our ROI. I tracked and analyzed performance metrics such as click-through rates, conversion rates, and cost per acquisition to optimize our campaigns and ensure we were achieving our goals. Overall, my contributions at Cartrack helped to position the company as a leader in the digital marketing space, driving growth and success across multiple regions and markets.

Telesure Group ServicesSocial Media and Content Marketing Manager

Mar. 2016 - Jun. 2017Johannesburg Area, South AfricaThe leading direct short-term insurance and life insurance business in South Africa. As the manager of the strategic direction and content marketing at Telesure, I was responsible for overseeing six short-term insurance brands. In this role, I developed and executed content strategies to effectively engage target audiences for each brand, ensuring that our content was relevant, informative, and compelling. One of my key responsibilities was to manage all social media community and reputation management for the brands, setting up the team, policies, and processes to bring this service in-house. In addition, this project involved developing and implementing social media strategies, monitoring and responding to customer feedback, and improving our online reputation through targeted campaigns and community outreach. I led a team of professionals, offering mentoring and coaching to build their knowledge and skills. I directed hiring, training, and performance evaluations for content marketing staff and supervised their daily activities to ensure that all content was produced promptly and effectively. Throughout my tenure at Telesure, I continually maintained and improved the short-term insurance brand's reputation in the markets served, increasing positive sentiment by 25%. This was achieved through strategic content planning, audience engagement, and targeted outreach, all of which helped position Telesure as a leader in the short-term insurance industry. Overall, my contributions at Telesure helped to drive significant growth and success for the company by building effective content strategies, engaging audiences through social media, and maintaining a positive reputation in the markets served.

African BankSpecialist: Social Media and Digital Marketing

Jan. 2009 - Jul. 2015Midrand, GautengThen the largest unsecured lender in South Africa at the time, African Bank offered competitively priced loans and credit card products to a predominantly formally employed and banked market. As a digital marketing and social media specialist at African Bank, I created and implemented digital marketing plans to reach and engage target audiences. I worked closely with the marketing team to develop and execute campaigns that effectively promoted African Bank's products and services to its customers. To ensure that our efforts were delivering results, I created reports on our digital marketing efforts using analytics tools to track and measure success. These reports were then used to inform management of our progress and make adjustments as needed. In addition, I managed the social media engagement team and created workflow processes and automation tools for the customer support call center. This involved creating content for various social media platforms, monitoring and responding to customer feedback, and ensuring that all customer inquiries were addressed in a timely and effective manner. One of my key responsibilities was creating social media content with innovative brand messaging to support new product launches. By developing engaging and impactful content, we increased customer engagement and drove product adoption. Overall, my contributions at African Bank helped to drive digital marketing success by creating effective strategies, monitoring and measuring results, managing social media engagement, and developing engaging content to support product launches.

Technology ConceptsProject Manager

May. 2008 - Jan. 2009Johannesburg, South AfricaFounded as an Internet-centric business, Technology Concepts evolved into a respected provider of internet connectivity, IT support and website, intranet, and application development services. As a project manager, my primary responsibility was to ensure the smooth completion of development projects from proposal sign-off to delivery, reporting to the Software Development Manager. A typical project cycle included a kick-off meeting with the client, drawing up a high-level project plan, workshops with the client, drafting a functional specification and relevant documentation, a detailed project plan, development, internal testing, user training, user testing, project sign-off and going live. Other duties included meeting with prospective clients to discuss their needs and possible solutions, demonstrations to clients, and training.

Amorphous CorporateManager

Jan. 2005 - Apr. 2008Johannesburg, South AfricaPositioned as an investor and corporate communications agency, Amorphous Corporate offered clients services to ensure all shareholder and stakeholder groups were communicated to effectively, professionally, and punctually. While completing my studies, I worked as a freelance developer for Amorphous New Media, implementing online solutions for consumers and retail clients such as Nedbank, SA Express, Novartis, and Cell C. When Amorphous opened their corporate communications offering as a separate company, I moved over as their technical lead. This position became permanent once I had completed my degree. At Amorphous Corporate, I was responsible for all operational aspects of the website development process, which included setting up production workflows and procedures, client liaison from a solutions and development perspective, and managing the internal team and freelance developers. My role also included determining the client's websites' strategic needs and outcomes and ensuring that the design and technological aspects aligned with this overall strategy.

AAA School of AdvertisingPart-time lecturer

Jan. 2003 - Dec. 2004Johannesburg, Suoth AfricaAs part of their curricula, the AAA School of Advertising offered a part-time course in web page creation, for which I was their preferred lecturer. The course covered all aspects of front-end website development with an introduction to scripting languages. The four modules covered during the course were HTML, CSS, JavaScript, and DHTML.

e.com Institute (Pty) LtdSenior Software Developer

Jun. 2002 - Jul. 2003Johannesburg, South Africae.com Institute combined the expertise of a technology systems integrator, a management consultancy firm, and a digital market into a single e-business professional services firm. Responsibilities at e.com Institute were the development of internet applications from documentation to the installation of the applications. Application development centered on Microsoft technologies.

Graphicor (Pty) LtdInternet Manager

Apr. 1998 - May. 2002Johannesburg, South AfricaAt the time, Graphicor was a leading strategic design and communications company. Graphicor created a compelling mix of intellectual capacity, business strategy, communications, corporate branding, contemporary technology, and customer-centric design services. After starting as an HTML coder, I progressed to Internet Manager. This position put me in charge of the development team – organizing their workflow, training, guiding, and quality assurance. My responsibilities as Internet Manager also included consulting with and advising clients on the best solutions for their internet communications needs and building relationships from the conceptualization stage, through development to the implementation of their website. I was also involved in the research and development of new digital products and services.