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Network Power<100 people
Roles
🧑💼100%
C-level Executive
🔥50%
Startup Founder
✨50%
Business Owner
Geos
🇦🇪50%
United Arab Emirates
🇺🇸50%
United States
Work Background
BUDDY Co-Founder, CMO
Jun. 2024BUDDY connects people in real life, bridging the gap between digital and face-to-face interactions. Our mission is to create a healthier and safer world by empowering people to stay genuinely connected, from URL to IRL. By tackling the challenges of decentralized social media and fostering authentic connectivity, BUDDY is uniquely positioned to thrive in a rapidly evolving landscape. Connectivity goes beyond just having a signal; it’s about maintaining meaningful connections with those who matter most, no matter the environment. BUDDY ensures you stay connected, even when traditional networks fall short. BUDDY is the antidote to the attention economy.
Wooden Spoon HerbsHead of Marketing
Sep. 2021 - May. 2024As the Head of Marketing at Wooden Spoon Herbs, I transformed the brand from a farmers market favorite to a nationally recognized name in Whole Foods Market. I led the comprehensive development of our brand strategy across all channels, including marketing, branding, and creative. During my tenure, I spearheaded initiatives that resulted in 3x growth YoY, achieving the company's first 7-figure year in under 2 years, driven by a full rebrand overhaul in collaboration with the award-winning design agency, Gander. Key contributions during the rebrand included: → Implemented a pricing strategy that reduced product costs, creating a competitive advantage and supporting sell-through as WSH entered the mass grocery market. → Simplified product positioning to ease the learning curve for customers new to herbal supplements. → Introduced targeted strategies to build on existing brand successes, contributing to a blended increase of 118% in gross revenue and 178% in DTC sales annually. I successfully launched the brand into mass grocery, securing placements in Whole Foods Market nationwide, as well as Erewhon, Lassens, and more. Additionally, I ideated and executed brand partnerships with Hypebae, Air Milkshake, Golde, Tricia Hersey (founder of The Nap Ministry), Diaspora Co., Pineapple Collaborative, MINNA Goods, Chunks, Daybreak Seaweed, Alexis Smart Flower Remedies, and East Fork. I also led the PR strategy in collaboration with LaRue PR, resulting in features in Entrepreneur, Forbes, Rolling Stone, NBC, VICE, Bon Appetit, MSN, and the London Times.
Troupe BeautyCo-Founder, CBO
Jun. 2019 - Dec. 2022Austin, TexasTroupe Beauty is founded on the ethos that personal wellness is incomplete without saving for your future. We're bringing beauty and financial education together to build stronger community economics for beauty lovers everywhere. Learn more at www.troupebeauty.com
BlackbirdVP of Marketing + Advertising
Aug. 2016 - Jan. 2019Reno, Nevada, United StatesAs the VP of Marketing at Blackbird, I was responsible for developing brand and marketing strategies for our B2B and B2C product offerings. I led the company through a brand overhaul to effectively communicate the value of our robust product offerings, which ensured the success of our marketing efforts. During my tenure, I spearheaded Blackbird's "Yes on 2" campaign to support the legalization of recreational cannabis use in Nevada. I developed infrastructure and oversaw the execution of event activations to cultivate brand awareness at scale while acquiring new customers in the face of digital marketing restrictions. I also led the B2B growth strategy as we expanded into new territories. Thanks to my strategic leadership and collaboration with the executive team at Blackbird, we expanded into California, established six new office locations, and completed a $50M acquisition in December 2018.
Reno Instagrammys Co-Founder
Jan. 2014 - Dec. 2016Reno, Nevada AreaReno Instagrammys is a charitable program whose mission is to inspire people of all walks of life to capture their unique perspective through the camera lens. The photo + video competition ends with a red carpet fundraiser where participants are awarded with a one-of-a-kind trophy made by various artists from all over the United States. In all, Instagrammys has raised more than 30K for the Holland Project in Reno, Nevada.
The CFO Group, Inc.Director of Marketing & Customer Service
Apr. 2012 - Oct. 2017Reno, Nevada Area
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