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Work Background
HPSenior Software Engineer
Feb. 2022RemoteConsulted with HP for HCLTech to design and develop a middleware solution tailored to meet the diverse needs of Microsoft product buyers within the client's dashboard ecosystem. This middleware acts as an upstream data aggregator, efficiently handling raw data and performing transformations to make it suitable for seamless transfer to a connected payments microservice owned by the client
★ Orchestrated the successful deployment of the middleware within the North American jurisdiction, where it's prepared to handle multimillion data requests on a monthly basis. Parallel deployment initiatives in the European and Latin American regions are currently in the pipeline, promising extended operational reach
★ Led the development of key foundational features that form the basis of the encompassing microservice, ensuring its robust architecture and extensibility
★ Facilitated smooth integration with other microservices through the use of RESTful endpoints, enabling uninterrupted data exchange for seamless payment processing
★ Seamlessly integrated with AWS Kinesis, enhancing event consumption and real-time data publication to linked microservices, which improved data throughput and responsiveness
★ Adhered to established industry best practices through the rigorous adoption of test-driven development methodologies, resulting in an impressive code coverage rate exceeding 85%. This comprehensive testing approach bolstered software reliability and facilitated efficient debugging and maintenance
★ Applied best Java practices to create clean and reusable code. The implementation of SonarQube analysis was utilized to proactively identify and resolve code redundancies, memory leaks, and security vulnerabilities, thereby fortifying the overall integrity of the software
Self EmployedWeb Developer
Sep. 2021 - Jan. 2022Vancouver, British Columbia, Canada
Career BreakTravel
Sep. 2021 - Oct. 2021Alberta
GR Marketing GroupWeb Developer (Python - Django)
Mar. 2020 - Aug. 2021Victoria, British Columbia, Canada★ Developing dynamic and interactive websites using front-end frameworks like Tailwind and jQuery ★ Creating e-commerce website allowing user login, creating carts, managing sessions and payment gateway with secure and DRY business logic built on Python based back-end framework Django
★ Integrating third party applications and using APIs like google maps, mailchimp, stripe
★ Testing and debugging for website responsiveness, functionality, and security
★ Heroku, Digital Ocean and Amazon AWS deployment
★ Maintaining the version control system for all the clients/projects using Git and Github
★ Maintaining and updating existing clients, adding new dynamic features and ensuring website uptime
★ Building easy to maintain fully responsive and mobile friendly static websites
Proven Marketing SolutionsInternet Marketing Assistant
Jul. 2019 - Mar. 2020Greater New York City Area★ Worked directly with the co-founder to manage more than 40 Google Ads account using Google Adwords online tool and Google Adwords Editor
★ Perform keywords research, maintain negative keywords list and use those in tandem with other metrics like quality score and ad relevance to improving quality score of badly performing keywords thereby increasing the click-through-rate of accounts from below 10% to above 15%
★ Conduct research (using Spyfu) on client’s competitors in order to create more effective Google ads resulting in higher than 10% conversion rates
★ Analyze Google and Yelp reviews to learn and understand specific user needs thus improving the landing page experience and creating strategies for lower bounce rates
★ Improved lead conversions by more than 50% through SEO, landing page optimization and A/B split testing
★ Successfully implemented scripts in google ads to change ad frequency based on the change in weather conditions
ChangoInternet Marketing Assistant
Jun. 2019 - Mar. 2020Toronto, Canada Area★ Manage a variety of content and posts to increase traffic to website and utilize data recording tools including Facebook Pixel and Backly to create relevant and high-performing ads
★ Automate social media content for a variety of channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram
★ Create and monitor social media communities, moderate pages, engage audience in high-quality, relevant discussions
★ Created financial wellness blogs/guides, glossaries, terms and definitions covering complex financial terms
★ Update, manage and edit web pages using Wordpress and Elementor to create attention-getting web pages
★ Perform research to remain current on emerging social media trends, industry tendencies and best practices
Roof Cleaning VictoriaDigital Marketing Strategist
Dec. 2018 - May. 2019Victoria, Canada★ Creating, managing and editing more than 10 web pages on Weebly
★ Maintaining the corporate website (www.jonesexteriors.ca): content, blogs, social media campaigns etc.
★ Setting up Google My Business account and getting the company ranked in the top 4 results for famous keywords used in the industry
★ Successfully managing SEM and running Adwords campaigns with higher ROI. Conducting keywords research, creating landing pages and managing multiple ad-campaigns
★ Improving website lead conversions by more than 50% through SEO, landing page optimization and A/B testing
★ Developing and implementing an offline marketing strategy for B2B and B2C clients
★ Adjusting online and offline strategies based on the competitive analysis
★ Support other marketing activities as required
Petdom PaWishSoftware Developer
Apr. 2015 - Aug. 2017Noida · On-site★ Co-led backend engineering initiatives alongside the CTO, playing a key role in architecting and implementing the backend infrastructure using Django and PostgreSQL. This collaborative effort resulted in the development of a cohesive and user-friendly platform, streamlining the entire process of acquiring a pet and managing related services
★ Utilized advanced search algorithms to enhance the platform's functionality that elevated the user experience by providing a targeted and localized view of available dogs for adoption
★ Integrated secure online purchasing functionalities, providing a convenient and centralized marketplace for users to acquire pet accessories
★ Integrated a user-friendly booking system, enhancing the platform's utility for pet owners seeking veterinary care
Grail InsightsResearch Analyst
Jun. 2012 - Mar. 2015Noida · On-site★ Conducted survey analysis, industry analysis to estimate market size using primary and secondary research ★ Performed data analysis using statistical tools like SPSS and MarketSight and presenting the finding in the form of advanced excel dashboards, powerpoint slides, and word documents
★ Created complex macros using VBA to automate data cleaning, plugging data into powerpoint slides, creating tables and charts
★ Conducted cohort analysis and segmentation analysis for a variety of clients varying from the tourism industry to the tobacco industry
★ Generated comprehensive reports, business plans, proposals, questionnaires and other documents to support the research
★ Worked on more than 15 primary/secondary research projects during the tenure
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