Carolyn Owen, M.A. - Senior Content Manager, BDA, LLC

Senior Content Manager @BDA, LLC

Marketing📝 Influencer or BloggerSingerConsultingEntertainmentAuthorEducationAffiliate MarketingBrand Marketing ManagerCommunications ManagerContent ManagerEmail Marketing ManagerInfluencer Marketing ManagerCreative ProducerLecturerBloggerPostGraduateCustomer ServiceCommunity Manager🎓 StudentCopywritingCopywriterContent WriterProofreaderEditorSEO SpecialistBlog ManagerProducerMarketing DirectorResearcherProfessorGraduate StudentUndergraduate Student

I am a native Texan, passionate about effective and relatable storytelling that touches audiences across a variety of platforms. Through strategic planning and ideation, my work exists to serve niche audiences and support their relationship with my clients. Industries my work has touched: 🛍️ Direct-to-Consumer E-Commerce 🌲 Outdoor 🧩 Kids & Family 🖥️ B2B Tech 🍽️ Restaurant 🛒 Retail My skillsets include: ♟️ Content Strategy I craft content and marketing strategies that engage audiences and drive results. From developing structured content calendars to planning high-impact campaigns, I ensure messaging is purposeful, timely, and aligned with brand goals. I blend storytelling seamlessly with strategy—creating compelling narratives while leveraging data-driven insights to maximize engagement and impact. 👩🏻‍🎨 Creative Direction Whether designing interactive experiences, shaping brand aesthetics, or developing imaginative narratives, I create with purpose. My expertise lies in blending creativity with strategy—ensuring that every visual, word, and concept aligns with the brand’s identity while sparking joy, curiosity, and connection. ✍🏻 Copywriting I craft compelling, concise, and engaging copy that captures brand voice and resonates with the right audience. Whether writing playful product descriptions, strategic marketing campaigns, or community-driven messaging, I balance creativity with clarity to make every word count. My copy has appeared in Times Square, is seen in award-winning products, and has worked to create lasting brand identity. 👷🏻‍♀️ Product & Experience Design I design interactive experiences that spark creativity, learning, and engagement. Whether it’s a game, an activity kit, or an immersive storytelling tool, I bring products to life through thoughtful design and hands-on innovation. My work ensures that every experience is both fun and meaningful. 👩🏻‍💻 Brand Development & Positioning A strong brand is story-driven. I help shape and refine brand identities by crafting narratives

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Creative Director: Crafting Visionary Brand Narratives

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