I am a native Texan, passionate about effective and relatable storytelling that touches audiences across a variety of platforms. Through strategic planning and ideation, my work exists to serve niche audiences and support their relationship with my clients.
Industries my work has touched:
🛍️ Direct-to-Consumer E-Commerce
🌲 Outdoor
🧩 Kids & Family
🖥️ B2B Tech
🍽️ Restaurant
🛒 Retail
My skillsets include:
♟️ Content Strategy
I craft content and marketing strategies that engage audiences and drive results. From developing structured content calendars to planning high-impact campaigns, I ensure messaging is purposeful, timely, and aligned with brand goals. I blend storytelling seamlessly with strategy—creating compelling narratives while leveraging data-driven insights to maximize engagement and impact.
👩🏻🎨 Creative Direction
Whether designing interactive experiences, shaping brand aesthetics, or developing imaginative narratives, I create with purpose. My expertise lies in blending creativity with strategy—ensuring that every visual, word, and concept aligns with the brand’s identity while sparking joy, curiosity, and connection.
✍🏻 Copywriting
I craft compelling, concise, and engaging copy that captures brand voice and resonates with the right audience. Whether writing playful product descriptions, strategic marketing campaigns, or community-driven messaging, I balance creativity with clarity to make every word count. My copy has appeared in Times Square, is seen in award-winning products, and has worked to create lasting brand identity.
👷🏻♀️ Product & Experience Design
I design interactive experiences that spark creativity, learning, and engagement. Whether it’s a game, an activity kit, or an immersive storytelling tool, I bring products to life through thoughtful design and hands-on innovation. My work ensures that every experience is both fun and meaningful.
👩🏻💻 Brand Development & Positioning
A strong brand is story-driven. I help shape and refine brand identities by crafting narrativesMore...
Alaina Albanese
Director of Client Services
Verified
Looking for a role I can use the skills I’ve obtained in the past 25 years. I’m passionate, hardworking and professional.More...