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Work Background
Create GroupAssociate Account Director
Jan. 2022 - Aug. 2024United Arab Emirates, Dubai- Supporting the Group Account Director, leading a team of Account Managers, Account Executives and Community Managers to ensure complete integration and delivery quality.
- Ensure all client briefs are clearly written, briefed in, managed, reviewed, and executed against approved strategy & editorial calendar.
- Lead the social media strategy & content development for assigned clients.
- Manage the workflow, operational and quality processes within the team and across other agency departments including Creatives, Data & Performance, Production, Digital and Finance with a solid understanding and working background of each department.
- Ensure a good understanding of strategic, creative and social implementation outputs.
- Support overseeing the production & live coverages process for social content, ensuring timely delivery.
- Oversee the daily updates with the Account Team and ensuring the daily operations are being followed.
- Liaise with Traffic to ensure resources are booked for all required tasks.
- Collaborates effectively with Agency’s partners including Media Agencies, Innovation Partners, PR & Activation among others to deliver solid integrated initiatives for the Client.
- Drives measurement and evaluation of all activities.
- Ensures accountability is established during the project planning process.
- Develops strong, trusting relationships between Client and Agency teams, providing leadership and support during strategy development, ideation, and execution.
- Manage and mentor and grow your team of account managers and executives.
Create Media GroupSenior Social Media Manager
Jun. 2019 - Jan. 2022twofour54 Abu Dhabi
Alsayegh MediaSocial Media Manager
Nov. 2017 - Jun. 2019Abu Dhabi, United Arab Emirates• Research and contact suitable influencers for Marketing/Advertising purposes
• Create a regular publishing schedule.
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Promote content through social advertising
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Analyze key metrics and tweak strategy as needed.
• Analyze and report social media actions on a weekly and monthly basis for new opportunities.
• Create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube and Instagram), develop supporting offline collateral, create original content, etc).
• Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
• Continue to refine and define social marketing process.
• Work with teams to create a solid branding message that's reflected across Atomic marketing materials, social media content and shared by employees
• Execute daily tasks of social media strategy across identified digital platforms (i.e. Twitter, facebook, Youtube, Blogs, and RSS etc.); including publishing content, performing enhancements and modifications’ coordinating prompt responses to questions and comments over social media platforms.
• Strategically monitor & report on relevant social media
• Research and develop ways to enhance media distribution and monitoring capacity;
• Provide input into the further development of client’s social media strategy;
• Keep the organization up to date with the latest technologies; including researching and evaluating a variety of online social media tools to identify new opportunities
Alsayegh MediaSocial Media Executive
Oct. 2015 - Oct. 2017Abu Dhabi1. Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients' industries.
2. Create timely and engaging content optimized for platform used and intended audience.
3. Monitor sites for customer service opportunities and initiate conversations on behalf of the client.
4. Analyze and report social media actions on a weekly and monthly basis for successes and new opportunities.
5. Create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube and Instagram), develop supporting offline collateral, create original content, etc).
6. Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
7. Continue to refine and define social marketing process.
8. Work with teams to create a solid branding message that's reflected across Atomic marketing materials, social media content and shared by employees
9. Execute daily tasks of social media strategy across identified digital platforms (i.e. Twitter, facebook, Youtube, Blogs, and RSS etc.); including publishing content, performing enhancements and modifications’ coordinating prompt responses to questions and comments over social media platforms.
10. Strategically monitor & report on relevant social media
11. Research and develop ways to enhance media distribution and monitoring capacity;
12. Provide input into the further development of client’s social media strategy;
13. Keep the organization up to date with the latest technologies; including researching and evaluating a variety of online social media tools to identify new opportunities
Sky Gate for Media ServicesSocial Media Marketing Coordinator
Nov. 2014 - Oct. 2015Twofour54 Abu Dhabi1. Manage Social Media marketing campaigns and day-to-day activities including: - Curate relevant content to reach the company’s ideal customers. - Create, curate, and manage all published content (images, video and written). - Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. - Conduct online advocacy and open stream for cross-promotions. - Develop and expand community and/or blogger outreach efforts. - Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). - Design, create and manage promotions and Social ad campaigns. - Compile report for management showing results (ROI).
2. Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
3. Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
4. Develop a strategy and implement a proactive process for capturing customer online reviews. 5. Monitor online ratings and respond accordingly.
6. Monitor trends in Social Media tools, applications, channels, design and strategy.
7. Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
8. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
9. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Point Zero Floatation CenterCommunications Coordinator
Jun. 2013 - Nov. 2014Khalifa City A, Abu DhabiDevelop and implement the Company's Advertising, Marketing and Communications programs in order to build brand awareness and increase sales.
* Budgeting, planning and scheduling of promotional materials.
* Oversee updates to the company website and ensure branding remains consistent throughout the organization. Media and Advertising:
1. Assist in development of all strategic and tactical marketing initiatives and plans.
2. Write, conceptualize, create and execute all marketing materials and corporate communications.
3. Conduct marketing research to identify effective promotional methods and negotiate media contracts.
4. Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
5. Conceptualize and write branded advertising campaigns.
6. Develop and maintain social media presence. 7. Promote the therapists, doctor and floatation individually and together. Events:
1. Represent the company at trade events and coordinate setting up for trade events.
2. Coordinate and organize all trade show arrangements Public Relations:
1. Solicit editors of targeted publications for editorial opportunities and negotiate programs.
2. Create and execute publicity campaigns and press releases.
3. Write and conceptualize advertorials in addition to getting them published. Web:
1. manage the content of our corporate website and subsidiary sites to ensure that they are current, dynamic, and relevant.
2. Write, execute and deploy email marketing campaigns.
3. Consider new ways to further develop the company site in order to make it a selling tool. Sales:
1. Maintaining and developing relationships with existing customers in person and via telephone calls and emails.
2. Cold calling to arrange meetings with potential customers to prospect for new business.
3. Responding to incoming email and phone inquiries.
4. Acting as a contact between the company and its existing and potential markets.
5. Gathering market and customer information.
Oasis Living MagazineStaff Reporter/Writer
Apr. 2013 - May. 2013Reporter/Writer for the magazine
Handling PR and connections with clients and resources
PyramediaProgramme Coordinator
Feb. 2013 - Mar. 2013Playlist for Poet TV Channel
Arranghed Fibre Bookings for live feeds with twofour54
Playout control
PyramediaInternship - Marketing Officer
Jan. 2013 - Feb. 2013Research
Communications with companies
Proposals for different companies
Marketing and PR
Translation
Abu Dhabi UniversityStudent Council; Vice President of Public Relations
Sep. 2012 - Feb. 2013Managed events on and off university campus
Managed connections with different companies to build a keen relationship between ADU and the companies for sponsorship, gifts, events etc...
Red BullStudent Brand Manager
Nov. 2008 - Nov. 2012Link between Red Bull and universities
Helped in on and off campus events
Helped in International Red Bull events
PR, Marketing, In-Direct advertising
- Design & Manage High-level, Group Processes Event Plan for RedBull-University Campaigns:
• Secure agreements - Organizing and Coordinating Student-Oriented Events and Projects - Act as a promoter and Sales Coordinator, in order to enhance and increase the brand of Red Bull in the U.A.E Student Market and represent Red Bull as a functional drink. - Analyze the market, in terms of creating new ideas and techniques to embed Red Bull into the market (new usage situations)
Random CompaniesPromotions
Jan. 2008 - Dec. 2011Different perfume, sampling promotions
United Arab Emirates UniversitySecretary Assistant
Jan. 2006 - Dec. 2008Helped the secretary to schedule student meetings
Helped with filing books, schedules, etc...
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