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Work Background
Nomo FintechBrand and Partnerships Manager
Aug. 2022Dubai, United Arab Emirates• Collaborate with cross-functional teams to develop and execute brand partnership campaigns, collaterals and marketing strategies.
• Stay up-to-date on industry trends and best practices for fintech partnerships and sponsorships.
• Provide regular reporting and analysis on the brand partnership performance and results.
• Develop a digital and social strategy for Nomo and the co-branded approach on different channels.
Create GroupSenior Social Media Manager
Jan. 2022 - Aug. 2022Dubai, United Arab Emirates● Creating and developing a dynamic social media strategy for the agency’s clients, to always be on top of social trends and updates.
● Supporting the strategy team to ideate and pitch social media marketing proposals for current and prospective clients.
● Leading big scale media production through ideation, storyboards, on-ground shoots’ direction, talents management, and equipment.
● Developing an influencer marketing strategy for the brands and collaborating with content creators on different platforms.
● Managing and mentoring the growth and career development of a team of junior and senior social media executives.
Key Clients: Meraas, Dubai Holding, Visit Dubai, and Volkswagen.
Create GroupSocial Media Manager
Mar. 2021 - Jan. 2022Dubai, United Arab Emirates● Leading the creation of a monthly social media framework, developing all related content plans for multiple client accounts.
● Managing all client communications and presentations, to assess their brand, marketing, and social media needs.
● Track performance along with KPIs and other benchmarks of success, creating all weekly and monthly social media reports.
Key Clients: Berklee College of Music, Expo 2020, Dubai Properties, Coca-Cola, and Cafu.
Create GroupSenior Social Media Executive
Jun. 2019 - Mar. 2021Dubai● Supported in managing and creating the social content plans to meet the brands’ strategic goals from their social presence.
● Managed the day-to-day content management and creative briefing by working closely with the creative team.
● Led and supported live media coverage, through content creation and copywriting.
Key Clients: Coca-Cola Arena, Dubai Opera, Hertz, DarkMatter, Dubai Fitness Challenge, and Zayed Sustainability Prize.
Finance HouseSocial Media Marketing Specialist
Jan. 2019 - Jun. 2019United Arab Emirates● Managed the social media marketing within the internal marketing department for Finance House Group, encompassing strategic planning, content creation, and performance improvement.
● Ideated and implemented the social media strategy and content plans for the group's sub companies' accounts: Finance House and Insurance House.
● Coordinated with multi-functional teams to produce creative content supporting cross-channel marketing campaigns.
● Evaluated performance along with key indicators and benchmarks, adjusting strategy as necessary in response to trends.
OventureSocial Media Manager
Jul. 2016 - Dec. 2018● Delivered impactful social media strategies and content creation solutions to clients based on their business and brand needs.
● Managed a talented social media team of content creators, community managers, account executives, and creative designers.
● Developed the creative direction and copywriting for the Social Media Day by Mashable in 2017 and 2018.
● Streamlined team workflows to ensure all deliverables were completed on time, under budget, and within scope.
Key Clients: Cold Stone Creamery, Gree Qatar, Alef Bookstores, Nola, and Social Media Day by Mashable.
KenrysSocial Media Marketing Consultant
Jun. 2016 - Jun. 2018
Infinity Communication -Passion 4-Digital Marketing Manager
Oct. 2015 - Jul. 2016
● Created the digital launch strategy for the online store for a new electronics brand in Egypt, UAE, KSA, and Qatar.
● Developed social content calendars across different markets and platforms.
● Led and managed a talented team of community managers, copywriters, and
graphic designers, to plan and implement project tasks that met timelines and
exceeded expectations.
● Improved the website’s pages’ content, keyword relevancy, and branding to
achieve search engine optimization goals.
● Managed and created the media campaigns to achieve monthly revenue of 250K.
Infinity Communication -Passion 4-Digital Marketing Specialist
Jun. 2015 - Sep. 2015
• Coordinated media buying and planning, sales promotions and direct mail campaigns to drive leads to the website to reach sales target.
• Boosted website traffic by creating an integrated social media strategy.
• Created effective content and copies to drive leads to the website.
• Created and managed landing pages for products.
• Developed and implemented techniques for increasing page visits and likes.
Effect AdvertisingSocial Media Marketing Specialist
Nov. 2014 - Jun. 2015● Planning the monthly content plan for the agency to promote its creative work and services.
● Developing the social media calendar for the agency’s clients and aligning it with their business’s objectives.
Benefit Marketing ConsultancyMarketing Specialist
Oct. 2013 - Oct. 2014Alexandria● Proposing and developing new marketing plans to meet the clients’ goals and objectives.
● Supporting the business development team in obtaining new business on a monthly basis.
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