Ben Lard - Brand Strategy Consultant, Charles Street Strategy

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Work Background

Charles Street StrategyBrand Strategy Consultant

Dec. 2018Greater New York City AreaAgencies: Etsy (in-house), TAXI, FCB New York, McCann Worldwide, Fred & Farid, Dagger Atlanta, MSQ Partners, Praytell PR, Nimbly Insights Brands: New Business, Michelob Ultra, Aflac, Rémy Martin, H&M, Federated Hermes, James Beard Foundation, Cloudy Bay, Krystal, Allē, Airborne, City Harvest, American Cancer Society, Neuriva, JUST FRED., MegaRed, Digestive Advantage, Airtable, Breo, Planned Parenthood, Zilch and Netspend.

TLC Marketing WorldwideDirector of Strategic Planning, North America

Jun. 2018 - Nov. 2018New York, NYCategories: CPG, Telecom, Automotive, Retail Accounts: AT&T Wireless, Thrifty Car Rental, Pennzoil, GNC Health Stores, American Family Insurance

TBWA\WorldwideDirector, Insight & Strategy

Jun. 2016 - May. 2018New York, NYCategories: CPG, Health Accounts: Snickers, M&M’s, Twix, Milky Way, Three Musketeers, Johnson & Johnson, Jagermeister GoodnessKNOWS, Maltesers, Dove; New Business

KWGSenior Strategic Planner

Mar. 2014 - Mar. 2016New York, NYCategories: CPG, Beauty Accounts: French's, Frank's Red Hot, Hungry Jack, e.l.f. cosmetics, New Business

Havas WorldwideSenior Integrated Strategic Planner

Jun. 2013 - Jan. 2014New York, NYCategories: Health/Pharma, Food Service Accounts: Glaxo Smith Kline, New Business

TracyLockeStrategic Planner

Apr. 2011 - May. 2013Categories: CPG, Apparel, Consumer Electronics, Financial Services, Spirits Accounts: Pepsi, Gatorade, Starbucks/Frappuccino, Koppen, Samsung, Chase

Digitas North AmericaAccount Planner (Digital)

May. 2009 - Jul. 2010Categories: Automotive, CPG, Health/Pharma Accounts: General Motors, P&G, PerkinElmer, Daiichi-Sankyo, Zimmer New business pitches: Aflac, Home Depot and Norwegian Cruise Lines

Proper Model ManagementPartner

Jun. 2006 - Dec. 2008Co-founder of a boutique model management agency with fourteen models under management and clients including Nokia and Volvo; achieved profitability within the first year and sold company in fewer than three years.

JD Light InternationalStrategic Marketing Manager/Fabric Scout

Mar. 2002 - May. 2006Responsible for scouting in China and Taiwan and forecasting future value of fabrics for upcoming season; leveraged trends, consumer insights and brand attributes to sell the fabric in to the fashion labels. Clients included Perry Ellis, Original Penguin, Foot Locker and Nautica.

Wolf GroupAccount Executive

Feb. 2001 - Jan. 2002Account Assignments: Miracle-Gro and Gartner Consulting