I've had the benefit of working across many categories throughout my career in strategy—helping to grow iconic brands such as Etsy,Remy Martin, Michelob Ultra, Aflac, Snickers, M&M's, Pepsi, French's & Gatorade.
I believe insights can come from anywhere, so I'm always willing to get scrappy and get out into the consumer's world as much as possible.
I believe the best work comes from collaboration—getting your hands dirty, making mistakes and hashing out ideas with your creative director at 2AM.
I believe a little lack of sleep and a bruised ego are a small price to pay for great work.More...