Dec. 2019 - Mar. 2023New York, United StatesLed multiple startups in Product Design and CX. Among them: Approach - Communication Agency: Led Product Marketing, Digital Design, UX and strategic customer relations.
https://approach.com.br/ PrimeWeb Inc - Software Aggregator: Product Selection and Integrations, Partnerships, as well as Product Marketing and Branding. https://www.websia.com.br/ Juicy - Social Media Creators Marketplace: Led the Product, UX and Product design team, as well as product marketing. Gaiz - Online Fitness: Built the Product Platform by selecting
software tools, leading the team on Product and Branding.
https://www.gaiz.app Medaica - Telemedicine Platform: Designed the Product and UX, as well as Branding, Packaging and Product Marketing tools.
https://www.medaica.com
LivePersonHead of Product Design & Brand Ambassador
Mar. 2013 - Jan. 2020
LivePersonHead of Creative
Jan. 2009 - Mar. 2013I coordinate all the branding initiatives and provide direction to the Art directors.
AGD Artes GraficasFounder & Creative Director
Jan. 1998 - Oct. 2009Rio de Janeiro Area, BrazilServiced hundreds of clients across in fashion, technology, transportation and energy. Produced quality brand and product design. Managed projects from concept through delivery.
Led branding and graphic design projects, in both print and online media, including: fashion campaigns, identity systems, catalogs, packaging, print advertising, outdoor media, complex signage systems, store graphics, shop windows and point-of-purchase displays.
Hired, trained, supervised and mentored a team of over 12 creative professionals in design and art direction, managed all marketing and promotion for the agency to consistently create new business referrals and leads. All while overseeing all day-to-day operations of running a busy brand design agency.
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