New BalanceLead Design Director: Brand and Visual
Mar. 2020 - Mar. 2025Boston, Massachusetts, United StatesProvides senior creative leadership to teams across the organization. Oversees the development of visual identities, branding, product storytelling, photography, and logo systems for the performance footwear business. Responsible for all brand assets deployed across New Balance’s global footwear design team, while ensuring consistency and adherence to brand guidelines. Integral in elevating the overall brand aesthetic – from product to digital – and creating more sophisticated assets across the performance product group.