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Work Background
Known ConsultingDigital Engineer and Managing Director
Jul. 2019Johannesburg Area, South AfricaWe're a digital marketing and solution consultancy focused on solving issues businesses face marketing their products via the Internet. We work with your marketing and sales team to strip wasted advertising budget, focus on the results that matter to your business and drive real growth. We work hard to actually make digital marketing do what it claims it's able to do. We love using your data to generate insights which are actually usable by your organisation, and more often than not we become involved in your product and offering design based on what we find. Key highlights:
-Consistent month-on-month member growth for a leading medical aid while cutting acquisition costs.
-Driving new user adoption for SaaS platforms while operating within strict budgets and cost-per-action constraints. -We deliver leads for both the B2B and B2C client requirements which actually move the needle in terms of membership and revenue growth.
-Developing market-to-CRM lead hygiene and qualification systems designed to minimise noise inside sales teams and maximise return on ad spend.
CondriacAd Ops Account Director
Jul. 2016 - Jun. 20191 Bompas Road, Randburg, JohannesburgI was responsible for building and optimising the performance of the digital marketing team. We achieved some remarkable feats, including a 90x return on investment for a client in the retail fashion business, selling out all available cars for a known car brand. My team consistently delivered tangible results and I loved working for great clients in a great working environment with great people.
Digital DynamiteDigital Marketer
Aug. 2015 - Jun. 2016Johannesburg Area, South AfricaI was in charge of developing Digital Dynamite's digital marketing systems and product offerings. This included all of the various (read: manu)methods of generating traffic online and making websites pull their own weight. I helped DD sell Google Ads and Facebook Ads services to new and existing clients in a number of industries. I ultimately left my post in search of more challenging clients to work on.
ITSA ConnectSenior Technical Manager
May. 2013 - Mar. 2014Development of products for a range of VoIP requirements for a startup. I was responsible for developing solutions to sell to clients as well as the support and maintenance of those systems and products. Hosted PBX
FreePBX
Asterisk
Elastix
3CX
ThePaleoDiet.co.zaOwner
Jan. 2012 - Dec. 2015Johannesburg Area, South AfricaI worked hard for around a year to develop a health-focused niche website with the intent of sharing quality health information with people wanting to lose weight and stop getting sick. I had some health issues of my own at the time which I had successfully overcome with diet and lifestyle changes. So I decided to write a fair amount of articles on the subject. Pretty soon after I started the website, it began ranking for some interesting search results in Google. I took what I had learnt from my personal passion of nutrition and turned it into a small ebook. Sometime in 2013 I made the ebook available for purchase and sold two copies as soon as it went live. I knew I was on to something, and so I scaled the SEO focused content creation to include trending topics as well as keywords people searched for often. After some good elbow grease and long, long hours I managed to grow the income the site generated into a job replacing stream. It was an interesting, challenging period which taught me much of what I know about how people use the Internet as well as how digital marketing strategies and tactics can drive significant revenue, and value for people.
Hospitality Technology InternationalTechnical Consultant
Nov. 2011 - Apr. 2013RivoniaManage second level support queries, configure new client installs/maintain client installs. Consult with development team regarding bugs in software as well as new feature requests/development. Assist with IT technical developments/deployments.
Alpha Data LtdFounding Partner
Jan. 2011Johannesburg Area, South AfricaIf you have questions about the data you're collecting for your business, we help you record, analyse and make intelligent decisions from the story it tells. Our scope includes marketing automation, market research, product analysis and research, data collection, data mining, data science, business process analysis, business process engineering and optimisation, and reporting and analysis on any data set you may or may not yet possess. -Make better decisions.
-Know who you're selling to.
-Automatic ROI, ROAS and attribution modeling.
-Real reporting you understand and can take action on.
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