Vodafone ItalyMarketing Director
Sep. 1999 - Mar. 2003ItalyMarketing Director at Vodafone Italy, with direct responsibility for Mobile VAS, Data, and Digital Services.
Led the launch of some of the first iconic mobile value-added services, driving large-scale adoption and usage by millions of users. Played a key role in shaping Vodafone’s early mobile digital ecosystem, bridging product innovation, commercial strategy, and customer experience.
Acted as Vodafone Italy’s representative within Vodafone Global, participating in international governance and coordination activities at the Vodafone Global DGM in Düsseldorf.