Amelia Rahmi

CRM & Loyalty Program Manager @The Union Group

Email Marketing Manager💸 MarketingCRM manager🧨 ConsultingBusiness AnalystCustomer ResearcherEngagement Manager

Hi, I'm Amelia Rahmi, a passionate and driven professional specializing in CRM and loyalty program management. With several years of experience, I’ve developed a deep understanding of how to build and nurture meaningful relationships with customers while driving business growth. Currently, I serve as the CRM & Loyalty Program Manager at Union Group, where I lead strategic initiatives that focus on customer engagement, retention, and satisfaction. I’m dedicated to implementing data-driven solutions that not only enhance customer experiences but also align with the company’s goals. One of my key strengths is my ability to integrate cutting-edge technologies, such as CDP platforms, to streamline communication and improve customer journeys. Collaboration is at the heart of what I do. I love working closely with cross-functional teams and stakeholders, ensuring that we work together effectively to bring the best results. I’m also known for my attention to detail and my supportive leadership style—I'm always striving to build trust and create a positive work environment where everyone can thrive. In every project I take on, I’m committed to excellence and a forward-thinking approach. Whether it’s leading a team or finding innovative ways to improve customer loyalty, I’m always up for the challenge.

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Work Background

The Union GroupCRM & Loyalty Program Manager

Dec. 2023Indonesia, JakartaThe Union Group is committed to providing its customers a great experience by offering them high quality food, beverage and wine, in addition to friendly and knowledgable service in a warm, casual but thoughtfully designed setting. The Union Group family of restaurants include BOUCHON, BENEDICT, BISTECCA, CAFFÈ MILANO, CORK&SCREW, LOEWY, PIERRE, ROMA, THE COCKTAIL CLUB & UNION.

Ematic SolutionsSenior CRM Consultant

Jan. 2023 - Nov. 2023Indonesia, JakartaEmatic Solutions was built with a mission to drive real value for companies large and small with their digital marketing. Believe in an innovative approach to the way marketing technology can deliver results. Innovation and technology empowerment are at the core of Ematic DNA makes a rapidly evolved from being an email marketing expert to an all-round marketing and technology consultancy. The job descriptions for the related position are: ‣ Plan & execute A/B testing to boost productivity, conversion rates, program ROI, & sales growth. ‣ Review & analyze data reports, generating insights & recommendations for business growth. ‣ Develop and consult customers on a Marketing Strategy aligned with their requirements & KPIs, utilizing Ematic's offerings to optimize results. ‣ Represent and sell Ematic's solutions, establishing strong relationships with customers, and gaining insights into their current practices and needs. ‣ Evaluate and enhance prospect/customer CRM channels (email marketing, push notifications, in-app messages, SMS, etc.), incorporating the latest marketing technologies and best practices through platforms options. The brand that Amelia handled while in this position: ‣ The Union Group - UNION I Loewy I ROMA I Bistecca I Cork & Screw I Caffe Milano I Pierre I TCC ‣ Biko Group - Beer Garden I Fujin I Pippo I Beer Hall I Duck Down I ACTA Braserrie I Black Pond Tavern ‣ Uniqlo Indonesia ‣ ABA Group - L'Occitane Indonesia I Elemis I Bon Parfumeur I Venchi ‣ Orami Indonesia ‣ Masari Shop ‣ Kawan Lama Group - Krisbow & Rupa-Rupa ‣ ZAP Group - ZAP I ZAP Premiere I ZAP Health I MEN/O/LOGY I Juva by ZAP Tools that support Amelia to execute daily task while in this position: ‣ SFMC & Salesforce CRM ‣ MailChimp ‣ Mailjet ‣ Iterable ‣ Braze ‣ Campaign Monitor ‣ OneSignal ‣ Optimonk ‣ Klaviyo ‣ Shopify ‣ Google Analytics (GA4)

Xylo IndonesiaDigital CRM Specialist I Project Executive

Jan. 2022 - Jan. 2023IndonesiaXYLO is a technology company that provides innovative CRM solutions to help companies to streamline their business process related to Customer Experience. Xylo solutions offer a series of tailored CRM services from Leads Campaign Management, Community Management, Helpdesk & Customer Care Management, and Customer Database Management. The job descriptions for the related position are: ‣ Promote brand awareness through SEO optimization and attractive web design with AEM Development. ‣ Executed CRM campaigns to cross-sell and up-sell new and existing products to clients/brands audience. ‣ Performed CRM platform standard tools configuration, testing, and evaluation to ensure quality and consistency, as well as designed effective solutions using custom configurations to meet specific client needs. ‣ Work closely with the Content, Design, and Video teams to develop innovative and on-brand social content. Blasting email newsletter and publishing approved content to share on the brand’s company social media platforms and partner channels. ‣ Monitored team and individual performance against sales goals. Motivated the team, recruited, interviewed, hired, train perspective employees and telemarketing. ‣ Using intuitive SQL performance monitor application manager to discover, availability, health, and performance tracking, and reporting of multi-vendor applications also optimizing servers, and databases. ‣ Prepare detailed marketing forecasts on a daily, weekly, quarterly, and annually basis. The brand that Amelia handled while in this position: ‣ Hyundai Motors Indonesia ‣ Singapore Airlines ‣ Allianz Indonesia Tools that support Amelia to execute daily task while in this position: ‣ Google Analytics (UA) ‣ Google Analytics (GA4) ‣ Google Data Studio ‣ Salesforce ‣ Botica ‣ FlySpeed ‣ Trello ‣ URL Shorteners ‣ UTM Builder ‣ Ahrefs ‣ Figma ‣ SimilarWeb PRO

Xylo IndonesiaDigital CRM Executive | Community Manager

Jan. 2021 - Dec. 2021IndonesiaXylo Indonesia is a sister company of Bounche Indonesia, Xylo especially provides tailored solutions based on your business process to convert incoming leads into potential deals, and to provide the most innovative and streamlined customer experience in every business process The job descriptions for the related position are: ‣ Monitor and respond to any negative conversation that arises in the social media that talks about the brand in order to maintain an 80% positive share of voices in all digital channels by leveraging community engagement and social responses. ‣ Manage social content production schedules, monitor activity, and notify clients of relevant outcomes, fluctuations, and plans. Monitored online posts for content and adherence to guidelines, tracked the effectiveness of campaigns, and adjusted as needed. ‣ Utilized creative approach to engaging users and increasing awareness through events and forum activities. Gathered user feedback on gameplay and issues. ‣ Manage new product and content releases with an online community and assisted product development in incorporating positive changes. ‣ Collaborate and negotiated advertising contracts with third-party sites, influencers (Key Opinion Leaders), ad companies, press releases publishers, and promotion managers to promote products and services. ‣ Managed the customer relationship by providing service and support and ensuring 100% total customer satisfaction. Created customer characteristics process to segment customer database on affinity and interests. The brand that Amelia handled while in this position: ‣ Acer Indonesia ‣ Singapore Airlines ‣ Galeri Indonesia Kaya (GIK) ‣ Ariston Indonesia ‣ American Tourister ‣ Samsonite Tools that support Amelia to execute daily task while in this position: ‣ Google Analytics (UA) ‣ Zoho CRM ‣ Adobe XD ‣ Zendesk ‣ URL Shorteners ‣ UTM Builder

BouncheDigital CRM Executive

May. 2018 - Dec. 2020IndonesiaA Creative Digital Agency with the motivation to deliver WOW into your digital experience. Bounche offers a unique online experience to engage the audience with creative approach and social media strategy. The job descriptions from the related position are: ‣ Developed a suite of winback, retention and renewal campaigns that extended lifecycles and increased customer response by 70%. ‣ Managed the customer relationship by providing service and support and ensuring 100% total customer satisfaction. ‣ Applied deep function knowledge of CRM systems to provide a robust workflow if helpdesk and customer care flows to increase customer satisfaction rate when they complaint. ‣ Build a funneling strategy for leads generation across all available channels to optimise the conversion rate of raw leads becoming qualified leads. The brand that Amelia handled while in this position: ‣ Nissan Motor Indonesia ‣ Datsun Indonesia ‣ English First (EF) Adults ‣ Garmin ‣ Galeri Indonesia Kaya (GIK) ‣ Acer Indonesia ‣ Vietjet Air Tools that support Amelia to execute daily task while in this position: ‣ Social Bakers ‣ Google Analytics (UA) ‣ Zoho CRM ‣ URL Shorteners ‣ UTM Builder

PT. Asuransi Jasa IndonesiaUUPM (Unit Usaha Pertanian Mikro Program Pemerintah) Intern

Oct. 2016 - Dec. 2017Indonesia, JakartaThe year 2016 marks the first operational year of the Agricultural and Micro Business Unit (UUPM) as a business unit since its establishment through BoD regarding PT Asuransi Jasa Indonesia (Persero). The establishment Agricultural and Micro Business Unit are a follow-up to the Company’s strategy to develop business capabilities and focus on potential new sectors, particularly government assignment on agricultural insurance. In addition, the high demand for Service Level Agreement (SLA) to the insured makes the establishment of an integrated structure becomes a necessity for an acceleration of policy and service. Supporting major national projects in UUPM, Amelia played a role in the sustainability of the Insurance for Fishermen (ASNEL) project in collaboration with the Ministry of Maritime Affairs and Fisheries, for providing data to submitting insurance cards for end-users. During the internship, Amelia was assigned to UUPM Department where the job descriptions are: ‣ Preparing and sorting documents for data entry. ‣ Write database documentation, including data standards, procedures and definitions for the data dictionary (metadata). ‣ Entering data into database software and checking to ensure the accuracy of the data that has been inputted. ‣ Resolving discrepancies in information and obtaining further information for incomplete documents. ‣ Large-scale printing of +100,000 insurance cards for fishermen and distribution to 33 provinces in Indonesia.

PT. Asuransi Jasa IndonesiaSDM (Sumber Daya Manusia) Intern

Sep. 2016 - Oct. 2016Indonesia, JakartaAs part of a BUMN (state-owned enterprise), Asuransi Jasindo's main activity is to run a general insurance business, which in general markets insurance products, both retail and corporate. During the internship, Amelia was assigned to the HR department where the job descriptions are: ‣ Updating our internal databases with new employee information like contact details and employment forms. ‣ Gathering payroll data like working hours, leaves, annual medical check-ups, and bank accounts. ‣ Review and distribute company policies in digital formats or hard copies. ‣ Preparing and participating in organizing company events.

Bina Nusantara UniversityBuddy Coordinator 2019

Sep. 2015 - Feb. 2016Greater Jakarta Area, IndonesiaBuddy Coordinator is part of a new student admission program called the Freshmen Enrichment Program (FEP). Buddy Coordinator (BC) is a senior student who assists and guides his juniors (new students) from their majors so that they can adapt to both the learning system and the social environment at BINUS UNIVERSITY. Job descriptions that Amelia had during the job are: ‣ Introducing 101 college daily life to freshmen ‣ Assist freshmen by giving weekly lectures for the past first year of FEP ‣ Helping & assisting freshmen in academic

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