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Startup Founder
Business Owner
United Kingdom
Work Background
Senior Product Manager
MTS GroupSenior Product Manager
Apr. 2021Moscow, Moscow City, RussiaMTS is Russia’s largest mobile operator with ~80 million subscribers which building a leading digital ecosystem across Fintech, Cloud, IoT, Big Data, and AI. - Developed a platform for SMEs from early stages – tb.mts.ru, 350,000+ active users. - Launched 2 new product lines, what brings thousands of new customers. - Increased Retention Rate from 8 % to 14% by providing new strategy trigger communications. - Led a delivery team of 16 developers, discovery team of 7 people.
Product Marketing Manager (e-com)
LacosteProduct Marketing Manager (e-com)
Mar. 2020 - Jan. 2021Moscow, Moscow City, Russia- Launched from scratch brand loyalty program, developed logical and business model. - Bring 100k+ active users of the program, improved second time buyers share +14% YY. - Led an integration of marketing automation platform - Emarsys(SAP). - Managed different marketing channels to generate stable stream of unique users and leads.
Digital e-commerce manager
Retail RocketDigital e-commerce manager
Oct. 2018 - Mar. 2020Moscow, Moscow City, RussiaRetail Rocket is a global company that provides high-end marketing technologies for marketers and improves marketing efficiency for the business. I managed and developed a CRM and personalization strategy for leading e-commerce companies of Russia and improved their results through conversion optimization, personalization, direct and trigger communications, testing hypothesis and A/B testing. In total, I helped earn more than $20M annually for my clients through personalization and direct communication. Launched the first in the country mobile app personalization of TOP 1 DIY e-com player in Russia – vseinstrumenti.ru. It brings +40% CR and +14% AOV to certain verticals. Launched more than 100 A/B tests of webpages/applications and e-mail letters with statistically significant results. built different 20+ CJMs.
Jan. 2017 - Oct. 2018Moscow, Moscow City, RussiaStarted own company exporting merchandise from China, later on the project grew into a separate fashion brand. - Became an official distributor of the largest chain store in the country, "Respublica". - Set up a team of 6 members.
Junior Navigation Officer
Briese Schiffahrts GmbH & Co. KGJunior Navigation Officer
Nov. 2014 - Nov. 2017Leer, Lower Saxony, GermanyMy first field job. It was an incredible experience from intern to junior navigation officer. I visited 53 countries, 3 continents and saw so many different people, cultures and authentic places around the globe.


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