Mina Kordi - Co-founder &CEO Tracifier, Tracifier

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Network Power100+ people

Roles

🔥66%

Startup Founder

✨51%

Business Owner

✔️40%

Geos

🇷🇺37%

Russia

🇩🇪18%

Germany

🇮🇳14%

India

Work Background

GALAB Laboratories GmbHInternational Marketing Manager

Nov. 2019 - Apr. 2022Hamburg Area, GermanyResponsible for internationalization of the Brand GALAB Laboratories. Develop brand identity, brand image, and expand brand communication strategies. Communication with the market in the USA, China, the Philippines, and Turkey. Design the digital marketing strategy to reach the target customers

Tracifier- Product Traceability SolutionsCo-Founder and CEO

Sep. 2019Hamburg, GermanyTracifier is a blockchain-based traceability application used for food and certificate verification that supports the accuracy and transparency of customer claims with monitoring and inspecting of products. The Solution covers the whole value chain of food from the early stage of harvesting product in farms, sampling the product for quality assurance, testing in laboratories, and monitoring and auditing the supplying process of goods to the final consumers in the market.

ConsultantInternational Marketing Specialist/ Business Development Manager

Feb. 2019 - Oct. 2019Hamburg Area, GermanyDeveloped Digital Marketing and Brand Communication strategy for a Startup and an Investment Consultancy in Germany that results in successful customer acquisition. Managed Digital Marketing and E-Commerce workshops in cooperation with the UK based business partner in Hamburg.

HenkelInternational Brand Management Intern

Jun. 2018 - Sep. 2018Hamburg Area, Germany-Development of new product concepts -Support in Hair Color products launch activities -Trend hunting, scouting and forecasting -Digital communication management -Financial reporting and analysis

J.J. Darboven B.V.International Marketing Project- Digital Marketing

Oct. 2017 - Jan. 2018Hamburg Area, GermanyBrand Analysis and created a communication concept to build brand awareness and desire for Cafe Intencion as the fairtrade coffee brand among the defined target group. It was a common project with Brand Academy, University of Applied Sciences.

Kellogg CompanyInternational Marketing Project- New Product Development

Jun. 2017 - Aug. 2017Hamburg Area, GermanyManaged New Product Development Techniques to increase brand awareness and attractiveness for Pringles Crisps in Northern European Countries. It was a common project with Brand Academy, University of Applied Sciences.

Leica Camera AGInternational Marketing Project- Social Media Marketing

May. 2017 - Jul. 2017Wetzlar, State of Hessen, GermanyBrand Analysis and created a communication concept to build brand awareness and desire for Leica Camera among the defined target group. It was a common project with Brand Academy, University of Applied Sciences.

Social Media Manager

Jan. 2016GermanyManage organisations' online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Omega Research Team (ORT)International Marketing Manager Assistant

Jan. 2015 - Nov. 2015Lexington. Kentucky State. USADeveloped an international marketing strategy for the team in the EMEA region. Led marketing team in the EMEA region as well as in Iran. Managed Iran Meatless Monday campaign in collaborating with the American Meatless Monday campaign, in association with the Johns Hopkins’ Bloomberg School of Public Health in Baltimore. Baltimore. Maryland. USA