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Work Background
HealthcareMarketing Consultant
Jul. 2022UAE - Lebanon- Marketing Strategy Development and Execution - Brand Building and Positioning - Budget Planning and Oversight - Digital Marketing and Social Media Management - Campaign Implementation and Optimization - Content Marketing and Copywriting - Data Analysis and ROI Measurement - Market Research and Competitor Analysis - Team Leadership and Vendor Collaboration - Project Launch and Revenue Generation - Marketing Costs Reduction, Efficiency and Effectiveness Increase
- Innovative Marketing Technologies and AI Tools Implementation
Manzil Healthcare ServicesHead of Marketing
Jan. 2017 - Jun. 2022UAE- Developed brand strategy and yearly marketing and communication plans,
including launching new services in the UAE, Qatar, and Egypt.
- Conducted comprehensive marketing audits and led market research to
optimize targeting, customer personas, and competitive positioning.
- Implemented 360-degree marketing campaigns across digital, social media,
SEO, Google Ads, events, sponsorships, PR, media, radio, and print.
- Led website redevelopment, content creation, and executed integrated
content marketing strategies for online and offline campaigns.
- Built and managed relationships with media, journalists, influencers, and key
opinion leaders, organizing and leading industry and consumer events.
- Managed marketing budgets and tracked ROI through detailed marketing
dashboards and reports.
- Secured several International Awards.
J. Walter Thompson MEAAccount Management
Jun. 2015 - Oct. 2016Dubai
Horizon FCBAccount Manager & Strategic Planner
Oct. 2007 - Oct. 2012Lebanon• Handled a wide array of Clients from several Industries such as Luxury goods, FMCG, Airlines, Banking, and Hospitality which elaborated my skills in being versatile and dynamic as well as working under pressure while dealing with different Clients from different backgrounds. • Lead the development and presentation of holistic marketing campaigns of both above the line and below the line communication, such as branding, corporate identity, consumer communication, copywriting, marketing collaterals, direct marketing, digital and social media, event management and pitch presentations.
• Addressed Clients’ business needs through in-depth consumer research, strategic planning, and brand positioning.
• Ensured effective project pipelining through a cross-functional approach within the Agency, allocating resources efficiently, while managing Clients’ and Agency Management’s expectations.
• Successfully pitched for and acquired several key Clients.
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