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Work Background
Inhance Supply Chain SolutionsMarketing Manager
Jun. 2023South AfricaAt Inhance, I spearhead strategic marketing initiatives to enhance brand visibility and drive business growth in the supply chain industry. My role involves end-to-end marketing leadership across diverse product offerings, collaborative partnerships, and award-winning case study submissions. Strategic Marketing Leadership:
- Developed and executed marketing strategies for key solutions: Supply Chain Control Tower, TMS, WMS, and YMS.
- Aligned cross-functional teams to optimise marketing outcomes and achieve business objectives. Content Creation and Management:
- Authored all marketing content, including brochures, datasheets, video scripts, case studies, etc.
- Developed and maintained the company’s online presence, ensuring consistent branding across the website and social media platforms. Campaign Management and Analytics:
- Designed multi-channel campaigns to enhance engagement and visibility.
- Used data analytics to measure performance and refine strategies. Partnership Development & Collaborations:
- Customer Collaborations: Italtile Limited, Twinsaver, Montego Pet Nutrition, Globepak (a subsidiary of USN), Weldamax (a brand of Unique Welding), Clicks, SPAR2U, GooGro, SkyNet & Droppa.
- Technology Partners: SAGE, Kinaxis, Datalogic, Flowgear.
- Reseller Partners: Relog, Thyme Technologies, SySo Tech, Successive. Award-Winning Case Studies:
Submitted and secured recognition for several industry-leading case studies at prestigious awards in 2024: Africa Supply Chain Excellence Awards 2024:
- Italtile: Supply Chain Coordination & Collaboration Winner.
- Twinsaver: Innovation & Change Management Winner.
Logistics Achiever Awards 2024:
- Twinsaver: Platinum for Supply Chain Reengineering.
Pan African Supply Chain Awards 2024:
- Weldamax: Best Operations Improvement Winner. Through innovative strategies and impactful storytelling, I elevated Inhance Supply Chain Solutions’ position as a trusted industry leader.
AMP CAD CAM SOLUTIONSMarketing Manager
Jul. 2022 - May. 2023As Marketing Manager, I led the development and execution of strategic marketing initiatives to enhance AMP CAD CAM Solutions’ online presence, drive lead generation, and foster industry awareness. This role allowed me to apply marketing expertise while completing my Industrial Engineering qualification. Key Responsibilities:
- Developed and implemented comprehensive marketing strategies aligned with business objectives.
- Managed marketing budgets and conducted market research to identify growth opportunities.
- Designed and executed lead generation campaigns across multiple platforms.
- Developed and executed targeted marketing campaigns to enhance brand visibility and drive sales.
- Built and maintained strong relationships with stakeholders and industry partners.
- Designed and executed measurable lead generation programs, reporting ROI and campaign performance.
- Contributed blog posts on technical solutions and industry trends: https://www.ampcadcam.com/profile/9370a7c1-7878-4405-bf9e-dc64e595e29f/profile Key Success Metrics:
- Increased online presence by 108%
- 63% increase in Unique Visitors to the website in 4 months
- 12% increase in average site duration in 4 months
- 25% increase in LinkedIn search appearances, 40.3% increase in Unique Visitors, and 27.7% increase in New Followers to 5000 in 6 months
- 48.8% increase in Facebook page likes, 35% increase in post reach, and 60.1% increase in post engagement
- 79% increase in reach on Instagram, with a 14% increase in engagement and a 55.6% increase in followers
- Successfully built the new company website https://www.ampcadcam.com/
- Contributed to the development of the online training program for SOLIDWORKS and Mastercam
- Hosted monthly networking events to discuss the need for skill upliftment in the Manufacturing industry to increase awareness of the skills gap and the need for more artisans. Contract role while completing my Industrial Engineering qualification.
FALKE South Africa Digital Marketing Manager
Mar. 2022 - Jul. 2022Cape Town, Western Cape, South AfricaAs part of a contract role at FALKE South Africa, I successfully merged my expertise in digital marketing and industrial engineering to deliver measurable business outcomes while completing my Industrial Engineering qualification. Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy for FALKE South Africa to increase brand awareness and drive online sales.
- Manage and optimize campaigns across various channels including Google Ads, Google Shopping, Facebook, Instagram, and more.
- Plan, execute and maintain digital marketing efforts such as search engine optimization, email marketing, social media, and display advertising campaigns.
- Design, build, manage, and maintain FALKE's social media presence and reputation.
- Track and report on the performance of all digital marketing campaigns, measure against key performance indicators (KPIs), and continuously assess and optimize to drive better results.
- Design and execution of online purchasing programs and measurement of campaign performance to report on ROI. Key Success Metrics:
- Achieved 25% month-on-month sales growth.
- Increased FALKE's online presence by 120% in 5 months
- Increased FALKE's LinkedIn presence: 28% increase in search appearances, 222% increase in unique visitors, 911% increase in new followers, 80% increase in post impressions, 1710% increase in custom button clicks, and 258% increase in page views.
- Boosted FALKE's Facebook presence with: a 10% increase in page likes, a 17% increase in page views, a 35% increase in post reach, a 5% increase in post engagements, a 33% increase in responsiveness, and a 25% increase in page reach.
- Boosted FALKE's Instagram presence with: 91.8% increase in impressions, 120% increase in reach, 27% increase in engagement, & 35% increase in followers. Contract role while completing my Industrial Engineering qualification.
IMPOWER PTY LTDMarketing Manager
Jul. 2021 - Feb. 2022Cape Town, Western Cape, South AfricaIn this contract role, I developed and implemented strategic marketing initiatives to establish IMPOWER as a leader in the renewable energy sector. Alongside my marketing responsibilities, I contributed to process optimisation and operational efficiency through industrial engineering projects while completing my Industrial Engineering qualification. Key Responsibilities
- Developed and implemented a strategic marketing plan to drive brand awareness and customer acquisition in the renewable energy sector
- Conducted in-depth market research and analysis to identify growth opportunities and inform targeted marketing initiatives
- Led the execution of marketing initiatives, including successful lead generation programs, events, and trade shows, to expand market reach
- Built and maintained a robust online presence, contributing blog posts to share insights and thought leadership, enhancing industry authority
- Created and managed marketing collateral to ensure consistent branding across all customer touchpoints
- Designed and executed high-impact campaigns to position IMPOWER competitively within the renewable energy market.
- Build a new website for IMPOWER Key Success Metrics:
- Positioned IMPOWER as a leading renewable energy provider through effective marketing initiatives
- Increased engagement and customer acquisition through targeted lead generation and outreach programs
- Enhanced customer awareness and trust via consistent brand messaging and high-quality marketing content Industrial Engineering Contributions:
Conducted process optimisation projects, reducing waste, eliminating bottlenecks, and enhancing efficiency for solar installations
Applied statistical process control and quality assurance methods to ensure high-quality solar installations consistently met or exceeded industry standards
Created detailed process maps to document, analyse, and refine workflows, resulting in smarter, more efficient operations across the organisation
Dassault SystèmesGlobal Brand Advocacy Marketing - GEOVIA
Jul. 2018 - Jun. 2021Midrand, South AfricaKey Responsibilities:
- Develop and execute a comprehensive brand advocacy marketing strategy to drive brand awareness and customer engagement.
- WW marketing campaign and asset development for the GEOVIA brand in the mining software industry
- Create and implement campaigns and initiatives to engage target audiences and build brand loyalty.
- Work closely with the sales teams to ensure consistent brand messaging and delivery across all customer touchpoints.
- Planned, execute, and manage events and trade shows to showcase the brand and products for EWEST and other regions where marketing staff were not present.
- Planning and executing the annual high-level industry conference for Mining Executives with over 100 attendees, held in Johannesburg "Natural Resources Forum"
- Design and execution of lead generation programs and measurement of campaign performance to report on ROI for EWEST - MEA
- Manage the brand's social media presence and ensure a consistent brand voice across all platforms.
- Measure and report on the effectiveness of brand advocacy marketing initiatives, and continuously improve strategies based on data and insights.
- Ensuring the delivery, relevancy, and consistency of brand content through Social Media
- Managing the marketing budget planning and allocation for Both EWEST and GEOVIA EWEST Key Success Metrics:
- Increased brand awareness by 30% through the successful execution of brand advocacy marketing initiatives on LinkedIn.
- Boosted social media engagement by 40% through the development and implementation of a comprehensive social media strategy.
- Drove a 15% increase in customer engagement through the planning and execution of events and trade shows.
- Improved brand perception by 25% through consistent delivery of messaging across all customer touchpoints.
- Archived "Better than expected" for Annual Compass Goals
- Completed over 33 certifications while at Dassault Systemes both on 3D University and Linkedin Learning
MECAD - SOLIDWORKS South AfricaMarketing Manager
Nov. 2017 - Jun. 2018CenturionKey Responsibilities:
- Development and implementation of a comprehensive marketing strategy for MECAD to promote brand awareness and drive sales.
- Management of all marketing initiatives and campaigns including events, email marketing, advertising, public relations, and website content.
- Building and maintaining relationships with key stakeholders, including customers, partners, suppliers, and industry influencers.
- Creation of marketing materials and content to support the sales team, including product brochures, case studies, presentations, and webinars.
- Design and execution of lead generation programs and measurement of campaign performance to report on ROI.
- Managing the marketing budget and ensuring that all marketing spend is accounted for and effectively leveraged. Key Success Metrics:
- Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms while Marketing Manager at MECAD Systemes 2017. During this period on average over 70% of sales leads would generate sales opportunities whereas on average 50% of those were won deals. Thus landing an average of 96% ROI each quarter.
- Development and execution of the marketing Strategy focusing on persona segmentation
- Marketing budget planning and allocation
- Social Media Marketing maintaining continual customer engagement
- Experiment using AB testing with a variety of organic and paid acquisition channels – content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Lead generation and allocation for sales staff
- Measure and report performance (ROI) of marketing campaigns, gain insight and assess against goals
- Using a Theme developed by "Think up themes Ltd", I solely built the SOLIDCAD website using Wordpress for MECAD Systemes. This is an additional business under the MECAD umbrella selling simulation software
AJ Charnaud & Co (Pty) Ltd.Marketing and Customer Experience Manager
Jan. 2014 - Oct. 2017Honeydew, South AfricaKey Responsibilities:
- Develop and execute the overall marketing strategy for AJ Charnaud & Co
- Implement and manage all marketing campaigns across multiple channels such as digital, events, print, and email marketing
- Design, build, and maintain the company's social media presence
- Lead the development of customer experience initiatives aimed at enhancing the customer journey
- Collaborate with the sales team to ensure marketing efforts align with business goals
- Conduct market research to understand customer needs and preferences
- Analyse marketing performance and adjust strategies accordingly
- Development and execution of the marketing Strategy focusing on persona segmentation
- Measure and improve customer satisfaction each year Key Success Metrics:
- Increase in website traffic by 20% in 6 months
- Improved customer satisfaction by 15% as measured through customer surveys
- Boosted social media engagement by 25% through targeted campaigns
- Improved customer retention rate by 10% through tailored customer experience initiatives
- Successfully executed 4 high-impact marketing campaigns in a year, resulting in a 25% increase in sales
- Successfully led and managed the company's participation in 3 major industry events, resulting in a significant increase in brand visibility and recognition.
- Complete rebranding of all existing brands and group products correctly accordingly
- Rebuild of website and SEO maintenance (Landing page creation and optimization) – WordPress
- Successfully develop and implement the Corporate Identity - Implement CRM (SalesForce) for contract, lead, customer complaint, and marketing management
- Lead generation and allocation for sales staff
AJ Charnaud & Co (Pty) Ltd.Marketing Coordinator
Nov. 2011 - Dec. 2013Honeydew
Orion Group - JohannesburgMarketing Specialist
Jan. 2010 - Oct. 2011Braamfontein, Johannesburg- Assistance with the development of a new global website - content organization and management
- Conduct market research and analyze consumer questionnaires
- Organize events and execute traditional or digital campaigns
- Implement and monitor the company's social media campaigns
- Promotional presentations
SYSPROMarketing Assistant
Oct. 2009 - Dec. 2009
Monash Business Communication InitiativeMarketing Intern
Jun. 2009 - Nov. 2009Ruimsig
TreofanInformation Technology Assistant
Oct. 2008 - Feb. 2009Chamdor, KrugersdorpTemp Job While Studying
ProVantageBrand Ambassador
Mar. 2008 - Nov. 2009Temp Job While Studying
SYSPROMarketing Assistant
Oct. 2007 - Feb. 2008Sunninghill, JohannesburgTemp Job While Studying
Calor ModelsBrand Ambassador
Jul. 2007 - Sep. 2009Temp Job While Studying
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