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Work Background
Kevin Harrington (Brand)Brand Director & Social Media Expert
Jan. 2018As the Brand Director, Interim COO, and Social Media Expert for Kevin Harrington, I create and implement strategies that engage today’s audiences and support purpose-driven entrepreneurs. My focus blends creativity, strategic execution, and authentic messaging to turn followers into loyal communities and customers. With a hands-on, results-driven approach to client and project management, I specialize in building strong brand identities and driving growth across digital channels: -Social Media Management & Strategy: Design and execute strategies that increase engagement and build vibrant online communities.
-Content Strategy & Creation: Oversee the creation, publishing, and management of high-quality content across social media, blogs, and email campaigns, maximizing reach and engagement.
-Email Marketing & Blog Management: Develop effective email campaigns and blog content to drive traffic, engagement, and conversions.
-Social Advertising & Video Content: Lead targeted advertising campaigns and create impactful video content from events, podcasts, and more.
-Client & Project Management: Manage timelines, deliverables, and client communications for successful project outcomes.
-Scriptwriting for Clients & Kevin Harrington: Write scripts for videos and speaking engagements to deliver resonating, compelling messages.
-Design Oversight: Ensure consistent branding across all digital assets, from social media graphics to landing pages.
-Trend Monitoring & Learning: Stay ahead of digital trends and pursue ongoing education to apply cutting-edge strategies.
-Professional Speaking: Represent the brand at events like "Shark Marketing" and "A Day With A Shark," sharing insights on social media trends and digital marketing. Learn more about Lori Haley in this endorsement by Kevin Harrington, the original shark from Shark Tank at https://youtu.be/NBlQRhjIKPE
Ziglar Family (Zig Ziglar)Community and Social Media Manager
Jul. 2017 - Aug. 2023With the Ziglar Family, I oversee the social media strategy for the company ensuring it aligns with the company’s brand. I also get the amazing opportunity to do the following: - Engaging with the audience through the use of social media.
- Keeping up to date with advances in social media technology and the latest social media platforms.
- Maximising followers social media platforms such as Facebook, Twitter, and Instagram
- Ensuring that approaches to social media are relevant and appropriate for each medium
- Monitoring social media for fan comments both positive and negative
- Engaging with fans to resolve all matters and opportunities
- Continuous research into new relevant social media channels and their impact on the brands marketing
- Working with the team to look at ways social media can work within wider campaigns - Analysing social media insights to guide future social media promotions
- Developing a content calendar across all platforms ensuring a constant supply of relevant content
- Reporting on social media mentions of the brand internally providing useful feedback the team
- Searching social media for off-diary stories and content
- Planning and delivery of community management strategies through social media
- Have a blast while doing so :)
Corporate Entrepreneur Community (CEC)Logistics Coordinator
Mar. 2017 - Aug. 2022United StatesAs the logistics coordinator, my goal is to help each business meeting/event become a huge success. I currently coordinate with the team in organizing and managing events for the CEC Community, including conferences, member meetings, annual general meetings, team briefings, and member social/company events. Skills provided for this role: - Effective organizational skills - Able to handle many different tasks, often under severe time pressure. - Good interpersonal and communication skills, as we deal with many different groups of people, including presenters, members from different companies, audiovisual technicians, catering staff and team members. - Able to give clear instructions and motivate the event team to deliver results. I also provide admin assistance and social media schedule for the community. I have a love for growing communities and creating an exciting place to network and learn from others.
Keeper of the Home (Lifestyle Blog)Social Media Manager | Affiliate Manager
Nov. 2015 - May. 2018As the Social Media Manager, Affiliate Manager, and Copy Writer, I helped with the following: Responsibilities:
- Created original text and video content, managing posts and responding to followers
- Managed our company image in a cohesive way to achieve our marketing goals
- Intentional about staying up-to-date with the latest digital technologies and social media trends. - Provided excellent communication skills and expressed the blog’s views creatively
- Handled the social media presence and ensured high levels of web traffic and customer engagement.
- Performed research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Wrote email copy and created email campaigns (using InfusionSoft)
- Generated, edited, published and share engaging content daily (e.g. original text, photos, videos, and news)
- Monitored SEO and web traffic metrics (Google Analytics)
- Communicated with followers, responded to queries in a timely manner and monitored customer reviews
- Implemented affiliate marketing activity including email campaigns, newsletters, blog, etc to increase revenue targets.
- Maintained open communication with all affiliates on the day-to-day issues
- Worked with the management team to execute and close new affiliate deals
- Communicated with new and existing affiliates regarding upcoming promotions and optimization opportunities
- Edited, wrote, and drafted blog posts
- Organized and repurposed content
- Planned and created blog content strategy - Answered blog comments and engaged with readers
- Created Marketing Pop-Ups and Opt-In Strategies Fantastic Staff, Blog and Tips for the Natural Lifestyle.
Lori Haley Virtual Consulting (LHVC)Founder & Chief Digital Strategist
Aug. 2015Illinois, United StatesAt Lori Haley Virtual Consulting (LHVC), we transform brands into digital powerhouses through creative storytelling, strategic campaigns, and AI-driven marketing. With over 20 years of experience, I thrive on crafting compelling content, building engaged communities, and driving measurable growth. I lead LHVC, where we help brands increase visibility and engagement through personalized digital strategies. we specialize in everything from social media management and digital content creation to advising clients on the latest AI tools and optimizing campaigns that truly resonate. I've been a featured speaker at industry events like "Shark Marketing" and "A Day With A Shark," sharing insights on digital trends and strategies that deliver results. While launching my consultancy, I managed social media for renowned brands like Kevin Harrington and Ziglar Family, driving audience growth and brand loyalty. My passion for marketing sparked during my three-year adventure traveling with the Ringling Bros. and Barnum & Bailey Circus as a PR and Production Office Assistant, followed by my fast-paced role as Sponsorship Coordinator at the Illinois State Fair. These roles taught me to excel under pressure and bring creativity to life on the move. At Lori Haley Virtual Consulting, I’ve partnered with diverse clients across industries, including health supplements, after-school programs, tech startups, and product-based businesses. My tailored strategies drive engagement, boost visibility, and achieve meaningful results. With a strong focus on loyalty and ease of collaboration, I bring exactly what brands and companies need to grow. Let’s connect and take your brand to the next level—turning followers into fans and ideas into results!
Liguori Innovation Executive Assistant and Social Media Coordinator
Mar. 2014 - Aug. 2022United StatesAs the admin guru and social media coordinator, I provide business support services such as administrative support, email/calendar management, travel services, graphic design, website design/maintenance, social media support, copywriting, event planning, and much, much more. After being a part of Steve' s Liguori Innovation team, it's been wonderful to grow into new roles from basic admin work to blog/copywriting to social media marketing. After 6 great years, we still work together to make Steve's consulting business successful and exponentially valuable to each and every client. The list below contains some Virtual Assistant Skills and Knowledge used daily but not limited to the following: - Good project and time management skills
- Knowledge of online file sharing and storage devices such as Dropbox, OneDrive or Google Drive
- Good business communication skills for dealing with clients
- Office procedures for organizing your clients' forms, policies and procedures
- Knowledge of social networking and marketing
- Knowledge of how to create an effective web presence
- Have a desire to serve and looking for ways to help people
- Be self-motivated
- Ability to identify and solve problems before they reach critical stages
- Ability to manage confidential information
- Ability to manage multiple priorities and meet deadlines
- Technology savvy (Skype, Dropbox, Microsoft Office Suite, etc.)
- Fast learner (Organization-specific software applications and/or tools)
- Be resourceful and willing to learn new skills
- Able to work independently and to anticipate what's needed and react accordingly
- Event planning and coordination skills
- Project Assistance/Coordination
- Writing and proofreading – excellent punctuation and grammar - Communications – great phone skills, positive attitude
- Ability to maintain confidentiality and trust
- Proper use of etiquette in the virtual environment
- Copywriting and Editing Assistance
- and so much more
Butterfleye Inc.Customer Advisor
Nov. 2013 - Aug. 2016Started as the CEO's admin (VA) overseeing all administrative and other tasks required to ensure the smooth running of scheduling, email processing, travel research and booking, research, office logistics and within a year, I moved into a new role as a customer advisor and social media administrator. JOB ELEMENTS AND RESPONSIBILITIES:
Key Responsibilities and Accountabilities
1. Performed routine administrative tasks including dealing with incoming and outgoing
emails, posts, operations of standard office logistics
2. Dealt promptly and efficiently with calls and email queries from potential investors,
employers, suppliers, staff, and customers
3. Performed administrative tasks as required in particular those relating to Butterfleye
Inc and customer service through Indiegogo fundraising and product shipments
4. Ensured that customers received excellent service from Butterfleye in all aspects of our
service
5. Created graphics, engaged with the community, and consistently posted on all social media channels including Facebook, Instagram, and Twitter 6. Assisted the other members of the startup team when needed Butterfleye was a wonderful place to work and the staff was awesome! They have since been acquired.
Mirror (Mirror Labs)Virtual Assistant
May. 2013 - Nov. 2015As the Virtual Assistant, I helped the CEO at Vaurum Labs, Inc (now Mirror Labs) with administrative and work-related tasks. RESPONSIBILITIES:
- Organized correspondence and answers emails
- Handled confidential employer and client information
- Arranged travel itineraries, books flights, car rentals, and hotel rooms
- Scheduled meeting spaces and conference rooms
- Arranged payments for vendors, travel, and sales expenses
- Created purchase orders, track and manage payments
- Scheduled meetings and arrange employer’s calendar
Matador NetworkVirtual Assistant
Mar. 2013 - Sep. 2017Provided administrative support to Matador's CEO and team while working remotely. As a Virtual Assistant, I performed various administrative tasks, including answering emails, scheduling meetings and making travel arrangements. Handled administrative projects and delivered high-quality work through communication tools like Skype and Slack. RESPONSIBILITIES
- Responded to emails and phone calls
- Scheduled meetings
- Researched and Booked travel and accommodations
- Managed a contact list
- Prepared staff spreadsheets for tracking and organization
- Organized CEO's calendar
- Edited presentations, notes, and contracts
- Addressed staff administrative queries Matador is amazing! Love everything that they do.
Spencer Capital Managment, LLCVirtual Assistant
Mar. 2013 - Jul. 2017As the Virtual Assistant, I helped the Operations Officer with numerous administrative and executive tasks, such as: - Tracked and organized expenses and payments.
- Placed calls, returned voicemails and appointment confirmation
- Contacted 3rd party companies and/or clients
- Established contact/distribution lists
- Answered and processed emails and phone calls
- Conserved executive’s time by reading, researching, and routing correspondence, drafting letters and documents and collecting and analyzing information.
- Produced information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics
- Utilized filing and retrieval systems such as Evernote, DropBox, and Salesforce - Performed project-related tasks such as creating reports, detailing insurance plans, and managing financial data
- Performed Data entry and running reports using database management software Fantastic company and great staff!
ZirtualZA- Executive Virtual Assistant | Pod Leader
Mar. 2013 - Aug. 2015VirtualZirtual's Virtual assistants (aka: ZAs) wear numerous professional hats and perform numerous tasks including, but not limited to, project management, scheduling, ordering supplies and equipment, transcribing audios and helping with website development and design. ZAs not only must be proficient in performing the tasks and duties their clients require, but they also are responsible for running their own day by staying disciplined. I currently provide and complete the following as a ZA: - Manage Emails | Processing Email Accounts
- Schedule Management
- Data Management
- Outbound Calls
- Bookkeeping
- Online Research
- Client and Partner Management
- Travel Booking
- Maintain Client's Business Reviews and Sales
- Sales Operations
- Communication Coordinator
- Staying informed regarding Client's industry
- Social Media Management
- Content Creator for blogs
- Website Maintenance - Train | Assist Client's Employees
- Time-Tracking
- Leadership Role | Mentor
- Personal Task Assistant
- Project Coordinator
- Event Coordinator
- Internet Marketing
- and so so so much more: contact me for more information/questions at lorijohaley@gmail.com
Self-employedOwner
Jan. 2012 - Dec. 2014Bloomington/Normal, Illinois AreaMobile Sunless Spray Tan Company. We make women look and feel like they just stepped off the plane from a sunny vacation. We make women look slimmer and confident! Instant gratification is what we are all about!
Feld EntertainmentProduction Office Assistant
Mar. 2008 - Nov. 2009New City Every Week:)Being a part of Ringling Bros. Circus was a life-changing opportunity personally and professionally. The Circus is filled with constant movement with zero time for rest. Working in the Production Office, the Operations Office, the Circus Train and more, was nothing more than learning how to adapt and overcome to all the variables regarding the numerous events, entertainers, animals, equipment, media and everything associated with it. Ringling Bros Postion Description: - Traveled 11 months out of the year (to a new city every week) with management/show staff
- Assisted Production Manager by organizing monthly prop lists, entertainer’s weekly schedules/daily meetings
- Managed entertainer’s Public Relations appearances and promptness
- Maintained and set-up entertainer’s, school’s and nursery’s rooms- each week
- Tracked and initiated Public Relations Appointments for each venue/city
- Created Excel spreadsheets with scheduling of Public Relations events, Animal Walks, Meet & Greets and weekly schedules for all staff
- Updated PR information from the Regional Office and Performer’s weekly schedules
- Implemented educational programs for the circus school and nursery
- Organized the Production Office’s appearances and office supplies each week
- Managed the Production Office’s database, supplies in-stock and weekly set-up - Communicated daily with Main Office and staff via Outlook email, instant messaging and media programs
- Designed Public Relation Events on Arena Floor or outside the venue using props, costumes and entertainers - and much, much, much more, go ahead and contact me for some awesome circus stories at lorijohaley@gmail.com
Illinois State FairCredentials Manager/Sponsorship Coordinator
Jun. 2004 - Mar. 2008Springfield, Illinois AreaI learned how to navigate and execute numerous duties while working at the Illinois State Fair. As the Credentials Manager, I tracked and supervised all the tickets going in and going out of the fairgrounds, while also managing 300+ golf carts and 300+ Campers/Campsite. The Fair taught me how to work well under pressure and to be nothing but organized- while being my very best. - Managed a staff of 15 employees
- Managed assigned staff’s time off, guidance, training and performance evaluations
- Organized, planned, executed, controlled and evaluated the Credentials Program and Mega Pass Program
- Worked with Media and Press
- Interviewed for televised programs and radio on a weekly basis
- Developed procedures and rules for implementing State Fair Management Programs
- Designed all Credentials for Fair and Non-Fair Events
- Developed, drafted and interpreted administrative rules and regulations for the Credentials, Campground and Golf Cart Operations
- Enforced, reviewed and directed compliance activities with regard to statutory requirements
- Supervised staff assigned to implement the booking of bands, acts and special events - Conferred with management on the integration of program function activities
- Coordinated and lead Corporate Sponsorship Sales among a professional sales team
- Searched for prospective entertainment for numerous stages located on the Fair Grounds
- Established and created contracts for special events and entertainment
- Spearheaded large events year-round relevant to venues located on the Fair Grounds Please get in touch for more exciting details at lorijohaley@gmail.com
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