Vijayalakshmi Kasinathan

Assistant Manager Content Development

ProofreaderContent WriterCopywriting

As the Assistant Manager for Content Development, I lead the creation and refinement of high-impact content, including speeches, press releases, advertorials, and articles focused on the timber industry. I craft compelling speeches for key stakeholders, such as the Minister of Plantation and Commodities, CEOs, and Chairpersons, ensuring their messaging is clear, persuasive, and strategically aligned with organizational objectives. Drawing from my 20 years of experience in mainstream media, I offer expert advice to senior management on strategic media engagement, helping to enhance public relations and reputation management. Additionally, I manage the development of the Annual Report, oversee content creation for MTC’s social media platforms, and ensure the website content is engaging and up-to-date, optimizing digital presence. My role requires a blend of strategic thinking, creative writing, and media expertise, which I leverage to drive the company’s communication efforts and enhance its overall brand positioning.

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Work Background

Assistant Manager (Content Development)

Malaysian Timber CouncilAssistant Manager (Content Development)

Feb. 2015Kuala Lumpur

Assistant Chief-Sub Editor, Streets

New Straits Times PressAssistant Chief-Sub Editor, Streets

Aug. 2011 - Jan. 2015

Sub-Editor

New Straits Times PressSub-Editor

Aug. 1995 - Aug. 2011I am entrusted to see to it that: • stories are accurate. • articles adhere to house styles and publication laws. • ensure that articles appear on the right page to give the newspaper the flow it needs to make it a sellable product.

Sub-Editor

Sunday Mail and Life & TimesSub-Editor

Aug. 1995 - Aug. 2011As a Sub-Editor, I: • turn a poorly written story into an exciting, readable piece. • change the slant of a story to give it the best play-up. • ensure that articles get the best play-up in terms of design and layout. I have also written award-winning headlines which not only capture the essence of the story but are both clever and amusing. Courses Attended: Sub-editing Workshop by The Commonwealth Press Union, London (September 1996) In-depth Reporting Workshop

Assistant Editor

Forest Research Institute of MalaysiaAssistant Editor

May. 1993 - Jun. 1994Editing and proofreading research papers for Journal of Tropical Forest Science (JTFS). • Translating all JTFS abstracts from English to Bahasa Melayu. • Selecting referees and reviewers for books. • Edited and designed FRIM’s Technical Information bulletin. Courses Attended: How to Design, Edit and Publish a Newsletter by the Asia Pacific Institute for Management Development (January 1994)

Editorial Assistant

Asia Pacific Forest IndustriesEditorial Assistant

Aug. 1992 - Apr. 1993Technical writing for magazine’s Equipment Feature section and co-edited these articles into Bahasa Indonesia.

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