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Work Background
Product Strategist | Good Girl Rx
Verb Technology Company, Inc .Product Strategist | Good Girl Rx
Jul. 2024• Built a telehealth ecommerce site from the ground up, focused on selling GLP-1s, B12, Sermorelin, and Minoxidil products. • Designed product PDPs, homepage, checkout flow, and promotional creatives in line with conversion best practices. • Implemented a compliant payment gateway and integrated telehealth partner backend to process prescription orders. • Set up GA4 and GTM to track user behavior and conversion funnels. • Designed and ran Meta Ad campaigns for traffic acquisition and remarketing. • Acted as full-stack product lead — handling UX, analytics, ad ops, and conversion strategy end to end.
Head of Product Operations | MARKET.live
Verb Technology Company, Inc .Head of Product Operations | MARKET.live
Oct. 2020• Built and scaled the operational backbone for MARKET.live, a livestream ecommerce SaaS platform, managing backlog development, sprint execution, and cross-team collaboration across product, engineering, and design. • Led backlog grooming and prioritization using Aha!, maintaining healthy pipelines of Epics, Features, and User Stories with clearly defined acceptance criteria. • Installed and managed Pendo across 3 product verticals to surface user behavior and identify actionable insights. • Led sprint planning and delivery execution across multiple overseas development teams; matched workflows with team strengths to ensure timely and high-quality feature launches. • Built multiple high-converting landing pages in Shopify and Framer for SMB and Enterprise acquisition; owned the UX, design, and copy. • Implemented GA4 and Google Tag Manager tracking from scratch, setting up tags, triggers, and behavioral events to drive data-informed decisions. • Created real-time dashboards in Looker Studio to provide executive visibility into product performance and adoption metrics. • Managed CRM integrations, DNS configurations via GoDaddy, and Shopify Loyalty integrations (Rivo), ensuring seamless marketing and ecommerce functionality. • Designed and launched zero-party data collection strategies via Zigpoll, enhancing segmentation and personalization.
Product Team Lead
Verb Technology Company, Inc .Product Team Lead
Sep. 2019 - Nov. 2020American Fork, UT• Led a team of 3 product designers across platforms (iOS, Android, Web), ensuring cohesive UX and effective delivery of new features from concept to launch. • Architected and maintained a scalable design system library to streamline team collaboration and UI consistency. • Owned user story creation and backlog management, ensuring clean handoffs to engineering and clear definitions of done. • Spearheaded Agile adoption within the product team, reducing delivery friction and improving stakeholder alignment. • Partnered cross-functionally with engineering, QA, and marketing to deliver high-impact product enhancements.
Student Mentor
DevMountainStudent Mentor
Sep. 2017 - May. 2018Provo, Utah AreaActed as a mentor to UX Design students. Reviewed student projects and gave feedback based on UX design standards and best practices.
Product Design
Sound ConceptsProduct Design
Apr. 2017 - Sep. 2019American Fork, UT• Led UX initiatives for an Admin portal rebuild, designing a comprehensive design system to be adopted company-wide by product and engineering teams. • Conducted in-depth user research to identify and remove friction points in content sharing, contributing to increased user engagement and product adoption. • Collaborated with product and development teams to modernize legacy experiences for a user base of over 300,000. • Delivered production-ready UX/UI specs, wireframes, and high-fidelity mockups, resulting in streamlined feature delivery and reduced dev time.

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