As the Assistant Manager for Content Development, I lead the creation and refinement of high-impact content, including speeches, press releases, advertorials, and articles focused on the timber industry. I craft compelling speeches for key stakeholders, such as the Minister of Plantation and Commodities, CEOs, and Chairpersons, ensuring their messaging is clear, persuasive, and strategically aligned with organizational objectives. Drawing from my 20 years of experience in mainstream media, I offer expert advice to senior management on strategic media engagement, helping to enhance public relations and reputation management.
Additionally, I manage the development of the Annual Report, oversee content creation for MTC’s social media platforms, and ensure the website content is engaging and up-to-date, optimizing digital presence. My role requires a blend of strategic thinking, creative writing, and media expertise, which I leverage to drive the company’s communication efforts and enhance its overall brand positioning.More...