PhilipsMarketing & Corporate Communication Sr. Manager
Jul. 2015 - Dec. 2016Naucalpan de Juárez y alrededores, México- Responsible for Internal and External Communication. Achieving Ad-Equivalency of 4 MILL DLRS, exceeding by 120% the objectives of the area. - I created an internal communication innovation strategy, through an on-line platform, which was replicated globally and considered Best Practice, which increased Engagement Employee Survey by 20%.
- LATAM Marcom Events Champion. Responsible for the creation, management and implementation of Marcom LatinAmerica events projects. Supervising the implementation, ROI and follow up. - In charge of the development, coordination and implementation of BTB Marketing strategies and projects for Philips Healthcare Mexico. Achieving, exceeding 30% the stablished objectives, on business opportunities.
- Responsible for the Implementation of Local Public Relations strategies with Doctors & Strategic alliances with the most relevant Medical Associations and Societies of Radiology, Cardiology & Gynecology.