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GRUPO MAC COMPUTADORASHead of Marketing Part Time
Jul. 2023México, MéxicoMarketing executive responsible for leading strategy, and managing the marketing department. Creating external structure, generating tactics to increase penetration, sales , ROI and business opportunities.
Quién es QuiénHead of Strategic Marketing Part Time
Jun. 2023 - Feb. 2025México, MéxicoMarketing executive responsible for leading strategy, and managing the marketing department for Quien es Quien. Creating internal and external structure, generating tactics to increase penetration, sales , ROI and business opportunities, bringing 25% more business opportunities and impulsing sales.
Glow1Growth & Marketing Director
Mar. 2017 - Jul. 2023MéxicoGrowth & Marketing Director for GLOW, company developed for the creation and implementation of disruptive marketing, communication and social development strategies, specialized on BTB sector, supporting business needs and sales objectives, always looking to exceed results in a very creative and differentiating way. We love to help companies create a Better Version of themselves and increase steadily marketshare and revenue.
PhilipsMarketing & Corporate Communication Sr. Manager
Jul. 2015 - Dec. 2016Naucalpan de Juárez y alrededores, México- Responsible for Internal and External Communication. Achieving Ad-Equivalency of 4 MILL DLRS, exceeding by 120% the objectives of the area. - I created an internal communication innovation strategy, through an on-line platform, which was replicated globally and considered Best Practice, which increased Engagement Employee Survey by 20%.
- LATAM Marcom Events Champion. Responsible for the creation, management and implementation of Marcom LatinAmerica events projects. Supervising the implementation, ROI and follow up. - In charge of the development, coordination and implementation of BTB Marketing strategies and projects for Philips Healthcare Mexico. Achieving, exceeding 30% the stablished objectives, on business opportunities.
- Responsible for the Implementation of Local Public Relations strategies with Doctors & Strategic alliances with the most relevant Medical Associations and Societies of Radiology, Cardiology & Gynecology.
PhilipsMARCOM Healthcare Sr. Manager
Feb. 2009 - Jul. 2015Naucalpan de Juárez y alrededores, México- Responsible for the creation, coordination and implementation of local Marketing and Communication BTB strategies for Philips Healthcare. Increasing 15% year vs year leads generation. - Implemented successful strategic Marcom business plans, which supported company medical business: Imaging, Ultrasound, PMCC, HIS, HHC, and Corporate local Strategies. - Increased customer awareness, supporting sales goals by creating innovative Marcom strategies, and tactics.
- Management of annual conventions & Business events. - Participation and coordination on project management for New Business and NPIs (New Product Introduction) for Healthcare area.
Philips Mexicana SA de CVMarketing & Events Manager
Jul. 2007 - Jan. 2009- Responsible for the implementation of local market research surveys for product launchings and NPIs (New Product Introduction).
- Implemented successfully Events Strategies for BTC, including Marketing and Public Relations tactics. - Supervision of Public Relations support strategies for NPIs and sales.
PhilipsCorporate Communication Manager
Apr. 2006 - Jul. 2007Ciudad de México y alrededores, México- Coordination and implementation of successful Public Relations, Sustainability, Internal and Corporate Communication Strategies, increasing costumer awareness and employees engagement. - Development of new company Sustainability concept, through which alliances with Multinational Corporations were held on. - Creation of internal strategy, to increase sales by Inter-Sectorial alliances. - Responsible for the management of special internal and external projects related to Sustainability and Communication. - In charge of the correct local implementation of Global Football World Cup Sponsorship.
DanonePR and Communications coordinator
Mar. 2002 - Aug. 2004Ciudad de México y alrededores, México- Implementation of Public Relations Tactics in order tu support brand business and marketing strategies. - Execution of Social Marketing campaign: “Construyamos sus Sueños”, achieving every year campaign objectives.
- In charge of the correct execution of Launching Events and Press Conferences.
- Local leadership in the successfulness execution of “Danone Nations Cup Project”. Special PR Corporate Project. - Manage local budget for all the projects involved.
CB ComunicaciónExecutive Account
Feb. 2001 - Feb. 2002Ciudad de México y alrededores, México - Responsible for the day to day communication and relation with accounts involved. - Successful Execution of Public Relations strategies. - Wrote Press Releases, web content, selling lines, boiler plates, and media articles. - Supervising Media Monitoring. - Generation of Media Relation.
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