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Work Background
IMAXVP Strategy + Innovation, Head of DTC
Nov. 2019Los Angeles, California, United States
Ready Set RocketPartner
Mar. 2018 - Nov. 2019Greater Los Angeles AreaManaged the Ready Set Rocket LA office, overseeing accounts and leading projects spanning digital marketing, media, content production, web development, consumer insights and brand strategy for clients such as AAA, Kahlúa, Carrabba’s Italian Grill and Amgen in addition to delivering pitches for new business efforts.
Our/Los Angeles VodkaManaging Partner
Apr. 2014 - Jul. 2017Greater Los Angeles AreaIn partnership with Pernod Ricard, planned, launched and managed a vodka micro-distillery in the Arts District of Los Angeles. Responsible for the brand strategy and development, marketing plan (PR, partnerships, social) P&L management and the primary Pernod Ricard liaison.
Sew (acquired) Co-Founder, Managing Partner
Jan. 2010 - Mar. 2018Greater Los Angeles AreaFounded and grew the award-winning, Los Angeles-based strategic creative agency with global Fortune 500 clients such as 20th Century Fox, Ford Motor Company, Comcast, Gap, Athleta, Verizon, and AAA, ultimately leading to the strategic acquisition of the business to New York-based digital marketing agency, Ready Set Rocket in 2018. Responsible for the management and strategy for key accounts, the management of a cross- functional team (of talented creatives, strategists, developers, technologists, designers and analysts), lead agency strategic planning and oversight of operations (resourcing, P&L management), lead revenue forecasting, planning and business development.
QuiksilverGlobal Product Manager / Merchandiser
Jan. 2007 - Dec. 2009Greater Los Angeles AreaLaunched the first, truly global apparel line in Quiksilver, Inc.’s history: Quiksilver Women’s; developed the brand positioning, sales strategy, merchandising strategy and overall GTM plan. Responsible for the brand and product management of the denim, outerwear, and tees business that included research, strategy, forecasting and negotiating, which accounted for over $10M dollars annually.
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