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Work Background
VMLY&R COMMERCESenior Art Director
Jan. 2022Bucharest, Romania · HybridWorked in the creative team in charge with the advertising business for BAT Romania.
World Class RomaniaSenior Graphic Designer & Senior Art Director
May. 2019 - Nov. 2020Bucharest, RomaniaWorks in tandem with the marketing team I Developing the overall concept: commercial, mailer, brochure, advertisement I Visual concept I Enhancing the words & visual to maximize effect I Graphic design judgment & technical knowledge of production I Oversight of printing and other production I Translate desired moods, messages, concepts into imagery
Leo BurnettSenior Art Director
Jun. 2015 - May. 2019Bucharest, RomaniaWorked in the creative team in charge with the advertising business for Telekom Romania - Prepaid Divizion, and in 2016 work on the concept idea that won the pitch in 2016. In the past I have been working on the project "TADAAAM SHOW" - Telekom Prepaid Platform, TADAAAM SHOW was a unique communication platform designed for young prepaid users that combined online video content creation and real time marketing with a more-than-weekly frequency and BTL-like experiences that involved fans and were afterwards turned into advertising pieces. TADAAAM SHOW was both an online show starring Romania's biggest vlogger of the moment, Mikey H, Pandalie - a loveable character create by our group creative and a new approach to advertising, exchanging predefined productions for spontaneous user generated experiences. TADAAAM SHOW was the 2016 GRAND EFFIE winner, also winning other awards in Effie, Internetics and Telekom Media and Communication Awards.
TEMPOSenior Art Director
Aug. 2014 - Jun. 2015Bucuresti
Ogilvy & MatherSenior Art Director
Dec. 2010 - Aug. 2014
Saatchi & SaatchiArt Director
Apr. 2008 - Dec. 2010
LaDORNA GroupArt director
Aug. 2007 - Apr. 2008Responsibilities include concept and artwork, from rough layout to finished illustrations, Promotions Campaign, Brochures, Catalogues, Advertising Materials, POSM
GREY WORLDWIDE ROMANIAArt Director
Dec. 2005 - Sep. 2006Responsibilities include concept and artwork, from rough layout to finished illustrations, Promotions Campaign, Brochures, Catalogues, Advertising Materials, POSM
Total AdvertisingArt director
Sep. 2003 - Feb. 2004
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