XplorerFitnessBrand/Content Strategist
Nov. 2016 - Dec. 2017Hawaiian IslandsTravel and lifestyle start-up company in Oahu, Hawaii. My team was responsible for marketing a unique and immersive travel experience on Hawaii to high-net-worth clients. I created all visual and written materials to aid in brand development, social media strategy, newsletters and press releases. It was fast-paced, collaborative, creatively demanding and deadline driven. Managed creative team • Created all the visual material and developed the company brand and ethos • Developed promotional campaigns and events • Created website, visual and written website content and managed website
• Created company logo, artwork and taglines. • Promoted consistent look of visual material for branding purposes • Developed social media strategy and material for placement on various platforms • Created magazine ads, time-sensitive promotions, editorial articles and long-form copy • Gathered and provided competitive intelligence in the market space • Video production, editing, photography and photo editing • Selected finalized digital and print content for distribution or publication • Produced all digital content and social media outreach, focusing on Facebook content and paid ads, Instagram and Linked In