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Work Background
Property Company of Friends, Inc.Brand Manager
Nov. 2018MandaluyongSpearheaded brand marketing strategies to enhance awareness and generate sales leads.
Formulated short to medium-term goals based on market analysis and coordination with research, product development, and sales teams.
Developed and executed marketing campaigns aligned with key objectives.
Managed monthly content and ad plans for Lancaster New City’s Facebook page.
Led the Digital Leads Generation Program in collaboration with sales networks.
Enhanced website traffic and social engagement, translating into sales leads and promotions.
Conducted campaign analysis and managed marketing budgets. Key Accomplishments:
Achieved 134% target for the Leads Generation campaign.
Produced 11 Digital Tour videos within 3 months.
Realized 158% sales growth in mid-range products.
Launched a successful brand-building campaign, increasing brand visibility.
Successfully launched the company's first low-rise condominium project to the sales networks.
Property Company of Friends, Inc.Marketing Services Manager
Aug. 2015 - Oct. 2018Shaw Boulevard, Mandaluyong CityDirected the in-house advertising team for Lancaster New City’s creative and event initiatives.
Conceptualized and produced monthly video content for Facebook.
Oversaw the creative team, ensuring 95% on-time delivery of marketing materials.
Developed and implemented multi-platform creative strategies, increasing awareness by 10%.
Executed quarterly signature events to boost brand engagement. Key Accomplishments:
Achieved Php8M in annual savings through efficient in-house production.
Delivered an average digital reach of 1.5M per event.
Maintained a strong 15% engagement rate on Facebook.
Ensured 95% on-time delivery of creative outputs.
Emerald Headway Distributors, Inc.Marketing Head
May. 2014 - Jul. 2015Pasig CityLed marketing and promotions for a leading print and digital content provider.
Managed in-store displays and social media presence on Facebook and Twitter.
Partnered with a major bank, increasing Reader’s Digest subscriptions by 10%.
Implemented the company’s first online store and subscription site.
CommStrat Link ManilaMarketing Communications Consultant
Nov. 2011 - Jul. 2015Quezon CityDesigned 360-degree communication strategies for startup companies.
Executed advertising, PR, and promotional campaigns to enhance brand-consumer connections.
Worked with clients including Pronto Auto Services, Prado Farms, and Nikon Philippines.
Universal Motors CorporationSenior Manager for Corporate Communications
Mar. 2005 - Aug. 2011Makati CityLed a communications team for Nissan Light Commercial Vehicles, developing marketing strategies.
Managed media planning and buying, achieving significant cost savings.
Initiated affiliate marketing and co-branding with leading news networks.
Edited web content and developed PR strategies, enhancing media value.
Represented the team at regional conferences. Key Accomplishments:
Realized Php8M in annual savings through optimized in-house production. Secured an additional Php2.5M in media value through robust media relationships.
Canon Marketing (Philippines) IncCorporate Communications Manager
Nov. 2000 - Mar. 2005MakatiDirected brand-building activities and managed advertising plans across product categories.
Launched the company-wide intranet and created content for regional publications.
Executed media outreach events, significantly increasing media value.
Managed retail advertising, boosting foot traffic to 50 stores.
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