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Work Background
The Purple StrokeCreative Director
Nov. 2016Dubai, United Arab EmiratesThese experiences highlight my diverse portfolio and expertise in branding, design, and marketing strategy. Let's connect to discuss how I can bring value to your projects and help you achieve your goals. • Consulted with potential clients, understanding their challenges and delivering tailored solutions to help them achieve their goals.
• Led a successful brand refresh project for AXA Insurance, revamping their marketing collateral and creatives.
• Designed engaging newsletters and advertisements for Tune Protect, a top-rated Malaysian insurance company.
• Created a visually appealing scholarship book for the renowned International Centre of Culinary Arts (ICCA), showcasing their world-class culinary training programs.
• Collaborated with Trix agency on impactful social media campaigns for Boroplus antiseptic cream, Orient Travel, and Ras Al Khaimah University.
• Developed comprehensive briefing kit manuals for clients of Majid Al Futtaim, a prominent organization in the region.
• Crafted an identity mark, devised a brand strategy, and designed marketing collateral for Renaé, a reputable image consultancy.
• Played a key role in the successful product launch of Biori Jewellery, implementing effective design solutions.
• Created a distinct identity mark and engaging social media posts for Event Guru, a dynamic event management company.
• Developed a captivating identity mark and various applications for Probity Business Solutions, an IT company based in Muscat, Oman.
• Designed an eye-catching identity mark and packaging for Clair Gardenia, a leading charcoal briquette company based in Muscat, Oman.
• Designed exquisite packaging for Nirala Sweets to honor the Pakistan Cricket team.
• Redesigned the logo and directory pages for Oilgas News Marine Publication, enhancing their visual brand identity.
• Designed the Corporate Citizen fortnightly magazine for Sri Balaji Society University, located in Pune, India, showcasing their corporate citizenship initiatives.
The Purple StrokeExecutive Director
Jan. 2016Skills: Presentation Skills · Creative Strategy · InDesign · Publishing · Branding & Identity · Creative Ideation · Strategic Thinking
Promag International MediaArt Director
Nov. 2015 - Oct. 2016Dubai, United Arab Emirates• Developed the masthead, stylesheet, page layouts, and grid system for the popular fortnightly tabloid, Your Neighbourhood Flash, in Dubai.
• Created the masthead, stylesheet, page layouts, and grid system for Probiz, the official bi-monthly magazine of the Indian Business and Professional Council.
• Designed a captivating 200-page coffee table book, "Travelweb," available in both English and Arabic languages.
• Produced visually appealing print ads for various clients, effectively promoting their products or services.
• Crafted engaging promotional emailers to drive customer engagement and generate leads.
• Led the website redesign project for www.travelwebme.com, a prominent news portal focused on the travel and tourism industry.
• Managed the entire creative process from concept development to final completion, ensuring high-quality deliverables.
• Created compelling specimen ads and projects for sales pitches, supporting the marketing team in securing new clients.
• Oversaw the final pre-press packaging and maintained effective communication with the production team to ensure smooth publication processes.
Infinity Thoughts DMCCCreative Head
May. 2015 - Oct. 2015Dubai, United Arab Emirates• Created the identity mark, marketing collaterals, and company profile for Gomini, a prominent real estate company.
• Developed the identity mark, marketing collaterals, and company profile for AVI Infosys, a leading provider of loyalty business solutions.
• Conducted client meetings, effectively understanding their challenges, facilitating the Request for Proposal (RFP) process, and delivering tailored design solutions.
• Successfully managed resources and vendors to ensure smooth project execution and timely delivery.
Worldwide mediaArt Director (Filmfare Magazine)
Aug. 2012 - Apr. 2015Mumbai, India• Created captivating magazine layouts for various sections including the front of the book, back of the book, cover stories, covers, special issues, and anniversary specials.
• Oversaw the magazine design process from inception to completion, ensuring consistency in visual identity and branding.
• Conceptualized and executed cover shoots for prestigious events like the Filmfare Awards.
• Led and motivated a team of skilled designers, fostering a collaborative and creative work environment.
• Collaborated with retouchers to ensure accurate color correction of images and photoshoots.
• Worked closely with the editorial team, aligning design and content seamlessly.
• Planned, commissioned, and executed celebrity photoshoots, capturing compelling visuals for the magazine.
• Managed the pre-production phase of the magazine, ensuring smooth workflow and timely delivery.
• Conducted meticulous checks on cromalin proofs before finalizing pages for printing.
• Coordinated with the production team and press for post-production processes, guaranteeing high-quality print outputs.
• Maintained an up-to-date layout wall and specimen book, serving as references for design and inspiration.
Outlook Business MagazineDesign Editor
Apr. 2006 - Jul. 2012Mumbai, India• Created visually stunning designs for magazine covers, cover stories, features, special reports, anniversary issues, special issues, front of the book, back of the book, infographics, and illustrations.
• Ensured consistency in design elements throughout the magazine, maintaining a cohesive visual identity.
• Designed engaging emailers, posters, signage, and flyers for special issues, effectively promoting their content.
• Supervised the pre-production process of the magazine, overseeing tasks such as layout planning, image selection, and content organization.
• Managed and inspired a team of skilled designers, fostering a positive work environment and encouraging creativity.
• Collaborated closely with photographers and illustrators, coordinating their contributions to enhance visual storytelling.
TejBandhu GroupDesign Manager
Aug. 2005 - Mar. 2006New Delhi, India• Created impactful advertisements for the international GETIT Yellow Pages directory, effectively promoting businesses worldwide.
• Provided art direction and conducted training sessions for junior designers, fostering their professional growth and development.
• Successfully managed multiple projects at various stages, effectively multitasking to meet deadlines and deliver high-quality results.
• Coordinated and designed artwork for overseas clients, ensuring seamless communication and meeting their design requirements.
• Facilitated the team in creating advertisements that adhered to international standards, aligning with client briefs and delivering exceptional quality.
Corporate Executive BoardGraphic Design Specialist
Jan. 2005 - Jul. 2005Gurgaon, India• Served as a pioneering member of India's Creative Solution Group (CSG), contributing to innovative solutions and strategies.
• Designed impactful projects aimed at providing executive guidance and enhancing corporate performance.
• Created visually compelling infographics, tables, graphs, and illustrations to convey complex information effectively.
Exchange 4 MediaDesign Consultant
Nov. 2004 - Jan. 2005New Delhi, India• Created captivating designs for Realty Plus, a prominent fortnightly magazine dedicated to the real estate industry.
• Designed Franchise Plus magazine, focusing on emerging trends, analysis, opportunities, and the latest developments in the franchising business.
• Worked independently on both magazines, overseeing cover designs, page layouts, and pre-production processes.
• Collaborated with reporters to coordinate and source images that complemented the stories effectively.
Tej Bandhu GroupSenior Designer
Feb. 2000 - Nov. 2004New Delhi, India• Created visually appealing page layouts for SUN, a popular lifestyle magazine published on a fortnightly basis.
• Designed engaging page layouts for North East Sun, a publication dedicated to political news and views from the northeastern region of India.
• Developed captivating page layouts for Neighbourhood Flash, a regional newspaper catering to local communities.
• Designed impactful advertisements for clients of Neighbourhood Flash, effectively promoting their products and services.
• Created a compelling specimen advertisement as a sales pitch to support the sales team in securing new clients.
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